Bibliographic coupling clusters
| Author | Cit. | Main theme | Cluster |
|---|---|---|---|
| Wong and Merrilees (2005) | 126 | Brand orientation concept | 1 |
| Simões and Dibb (2001) | 118 | ||
| Urde (1994) | 107 | ||
| Urde et al. (2013) | 106 | ||
| Laukkanen et al. (2013) | 51 | Hybrid strategies | 2 |
| Reijonen et al. (2012) | 39 | ||
| Santos-Vijande et al. (2013) | 37 | ||
| Hirvonen et al. (2013) | 25 | ||
| Wirtz et al. (2013) | 177 | Internal brand management | 3 |
| Baumgarth (2010) | 100 | ||
| Baumgarth and Schmidt (2010) | 78 | ||
| Hankinson (2012) | 41 | ||
| Wong and Merrilees (2008) | 100 | Brand performance | 4 |
| Wong and Merrilees (2007b) | 81 | ||
| Wong and Merrilees (2007a) | 73 | ||
| Baxter et al. (2013) | 9 | ||
| Casidy (2014b) | 18 | Perceived brand orientation | 5 |
| Casidy (2013) | 14 | ||
| Shahijan et al. (2016) | 6 | ||
| Casidy (2014a) | 5 |
| Author | Cit. | Main theme | Cluster |
|---|---|---|---|
| 126 | Brand orientation concept | 1 | |
| 118 | |||
| 107 | |||
| 106 | |||
| 51 | Hybrid strategies | 2 | |
| 39 | |||
| 37 | |||
| 25 | |||
| 177 | Internal brand management | 3 | |
| 100 | |||
| 78 | |||
| 41 | |||
| 100 | Brand performance | 4 | |
| 81 | |||
| 73 | |||
| 9 | |||
| 18 | Perceived brand orientation | 5 | |
| 14 | |||
| 6 | |||
| 5 |
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