Table 4 Result summery of outer...

Table 4

Result summery of outer measurement model

Latent variable	Indicators	Outer loading	Indicator reliability =(Loading)²	Composite reliability	Convergent Validity = AVE
Expense	Exp-1	0.771	0.594	0.829	0.617
	Exp-2	0.801	0.642
	Exp-3	0.784	0.615
Security	Sec-1	0.817	0.667	0.828	0.706
Security	Sec-2	0.863	0.745	0.828	0.706
Relative advantage	R-Adv-1	0.703	0.494	0.783	0.546
	R-Adv-2	0.718	0.516
	R-Adv-3	0.792	0.627
Responsiveness	Res-1	0.752	0.566	0.808	0.583
	Res-2	0.757	0.573
	Res-3	0.782	0.612
Convenience	Conv-1	0.753	0.567	0.887	0.613
	Conv-2	0.714	0.510
	Conv-3	0.858	0.736
	Conv-4	0.728	0.530
	Conv-5	0.849	0.721
Satisfaction	Sat-1	0.764	0.584	0.815	0.595
	Sat-2	0.735	0.540
	Sat-3	0.813	0.661
Loyalty	Loyal-1	0.711	0.506	0.757	0.509
	Loyal-2	0.717	0.514
	Loyal-3	0.714	0.510

Latent variable	Indicators	Outer loading	Indicator reliability =(Loading)²	Composite reliability	Convergent Validity = AVE
Expense	Exp-1	0.771	0.594	0.829	0.617
	Exp-2	0.801	0.642
	Exp-3	0.784	0.615
Security	Sec-1	0.817	0.667	0.828	0.706
Security	Sec-2	0.863	0.745	0.828	0.706
Relative advantage	R-Adv-1	0.703	0.494	0.783	0.546
	R-Adv-2	0.718	0.516
	R-Adv-3	0.792	0.627
Responsiveness	Res-1	0.752	0.566	0.808	0.583
	Res-2	0.757	0.573
	Res-3	0.782	0.612
Convenience	Conv-1	0.753	0.567	0.887	0.613
	Conv-2	0.714	0.510
	Conv-3	0.858	0.736
	Conv-4	0.728	0.530
	Conv-5	0.849	0.721
Satisfaction	Sat-1	0.764	0.584	0.815	0.595
	Sat-2	0.735	0.540
	Sat-3	0.813	0.661
Loyalty	Loyal-1	0.711	0.506	0.757	0.509
	Loyal-2	0.717	0.514
	Loyal-3	0.714	0.510

Source(s): Authors own findings

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