Table 3 Validity and reliability test...

Table 3

Validity and reliability test

Construct	Items	Factor loadings	Cronbach's alpha	AVE	MSV	Construct reliability
Market orientation (MO)	MO1	0.876	0.745	0.580	0.372	0.905
	MO2	0.768
	MO3	0.746
	MO4	0.813
	MO5	0.645
	MO6	0.756
	MO7	0.704
Entrepreneurial orientation (EO)	EO1	0.845	0.867	0.672	0.292	0.942
	EO2	0.685
	EO3	0.746
	EO4	0.875
	EO5	0.765
	EO6	0.896
	EO7	0.876
	EO8	0.846
Learning orientation (LO)	LO1	0.791	0.786	0.604	0.314	0.900
	LO2	0.756
	LO3	0.673
	LO4	0.634
	LO5	0.856
	LO6	0.917
Digitalization (DG)	DG1	0.785	0.749	0.561	0.384	0.910
	DG2	0.845
	DG3	0.685
	DG4	0.684
	DG5	0.754
	DG6	0.684
	DG7	0.876
	DG8	0.645
Sustainable competitive advantage (CA)	CA1	0.603	0.845	0.528	0.384	0.917
	CA2	0.895
	CA3	0.764
	CA4	0.624
	CA5	0.745
	CA6	0.709
	CA7	0.853
	CA8	0.604
	CA9	0.761
	CA10	0.643

Construct	Items	Factor loadings	Cronbach's alpha	AVE	MSV	Construct reliability
Market orientation (MO)	MO1	0.876	0.745	0.580	0.372	0.905
	MO2	0.768
	MO3	0.746
	MO4	0.813
	MO5	0.645
	MO6	0.756
	MO7	0.704
Entrepreneurial orientation (EO)	EO1	0.845	0.867	0.672	0.292	0.942
	EO2	0.685
	EO3	0.746
	EO4	0.875
	EO5	0.765
	EO6	0.896
	EO7	0.876
	EO8	0.846
Learning orientation (LO)	LO1	0.791	0.786	0.604	0.314	0.900
	LO2	0.756
	LO3	0.673
	LO4	0.634
	LO5	0.856
	LO6	0.917
Digitalization (DG)	DG1	0.785	0.749	0.561	0.384	0.910
	DG2	0.845
	DG3	0.685
	DG4	0.684
	DG5	0.754
	DG6	0.684
	DG7	0.876
	DG8	0.645
Sustainable competitive advantage (CA)	CA1	0.603	0.845	0.528	0.384	0.917
	CA2	0.895
	CA3	0.764
	CA4	0.624
	CA5	0.745
	CA6	0.709
	CA7	0.853
	CA8	0.604
	CA9	0.761
	CA10	0.643

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