Table 7

Process mediation test for market orientation

RelationshipDirect effectSEt-valuep-valueLLCIULCI
MO → CA0.39690.06146.4617***0.27580.5180
MO → DG0.38710.06735.7505***0.25440.5198
DG → CA0.31400.07834.0102***0.12880.1409
RelationshipIndirect effectBootSEBootLLCIBootULCI
MO → DG → CA0.12150.05130.27910.5039

Note(s): ***p < 0.001

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