Table 1.

Key Facts about the Micro Entrepreneurs (names are anonymized)

The Micro Entrepreneurs on Social Media
No.IntervieweeSectorBusiness and year establishedGenderAgeEducationMain social media platformEntrepreneurial
social media presence		Followers
1DennisTrade and CraftPhotographer – 2015Male31University DegreeInstagram1h daily10,000
2RichardInformation and ConsultingBusiness Consultant – 1995Male71ApprenticeshipBlog2h daily–
3EmiliaTourism and LeisureHotel Owner – 2010Female47ApprenticeshipFacebook20 min daily1,000
4ErikTourism and LeisureTour Guide – 2014Male48High school diplomaFacebook2h daily4,000
5EmmaInformation and ConsultingAdvertising Specialist – 2008Female45University DegreeFacebookdaily700
6NinaInformation and ConsultingAdvertising and Business Consultant – 2007Female41University DegreeFacebook8h daily3,000
7WalterRetailNewspaper Shop Owner – 1996Male58High school diplomaWhatsApp20 min daily–
8KiraTrade and CraftLife and Social Counselor – 2016Female47University DegreeFacebook2h daily4,000
9EstherInformation and ConsultingAdvertising Specialist – 2017Female42University DegreeInstagram6h daily360
10MarlenaTrade and CraftPhotographer – 2018Female37University DegreeInstagram2h daily270
11MikeTraffic and TransportCab Driver – 2012Male30Secondary SchoolFacebook1h daily700
12CarlosInformation and ConsultingAdvertising Specialist – 2018Male29University DegreeInstagram1h daily700

Note:

In addition to the platforms mentioned, all micro entrepreneurs maintain a website, except Mike and Walter

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