Management actions to build experimentation capability for a circular economy
| Institutions | Strategy | Operations |
|---|---|---|
| Acknowledge the need for radical change to achieve sustainability | Develop an organizational vision and goals for a circular economy | Engage passionate and dedicated people focussed on circular economy |
| Define KPIs and conduct environmental impact analysis across the product portfolio | ||
| Provide top-level management support for the transition | Define roles and responsibilities focussed on circular economy innovation | |
| Provide a mandate, budget and incentives for experimentation | ||
| Overcome the linear economy legacy | Develop new organizational capabilities, structures, and routines | Develop new internal structures and routines |
| Build on own capabilities such as procurement, refurbishing, and (reverse) logistics to allow for circular flows | ||
| Raise awareness and knowledge of circular economy, sustainability, and experimentation methods across the organization | ||
| Build intra- and inter-organizational collaborations | Form cross-disciplinary internal teams focussed on experimentation | |
| Source complementary capabilities from partners (e.g., logistics, repair, local or digital infrastructure) | ||
| Scan for relevant legislation | Analyse environmental legislation in different countries | Prioritise products and services most affected by environmental legislation |
| Prioritise experiments with lowest legal barriers | ||
| Build legal frameworks for new business models | Inform teams about legal issues with new business models | |
| Focus on new markets and offerings | ||
| Sense changing market preferences | Explore customer demand for more sustainable offerings | Communicate customer and sustainability benefits |
| Adopt a customer-centric mindset while designing new business models | ||
| Attend to new service expectations of customers | Pay more attention to customer relationship management | |
| Leverage existing capabilities | ||
| Drive digital transformation | Create a digital infrastructure for experimentation | Build digital capabilities for online testing |
| Get access to data to be able to experiment | ||
| Review ethical and legal aspects of digital experimentation | Comply with data privacy laws | |
| Train for ethical customer testing of new business models |
| Institutions | Strategy | Operations |
|---|---|---|
| Develop an organizational vision and goals for a circular economy | Engage passionate and dedicated people focussed on circular economy | |
| Define KPIs and conduct environmental impact analysis across the product portfolio | ||
| Provide top-level management support for the transition | Define roles and responsibilities focussed on circular economy innovation | |
| Provide a mandate, budget and incentives for experimentation | ||
| Develop new organizational capabilities, structures, and routines | Develop new internal structures and routines | |
| Build on own capabilities such as procurement, refurbishing, and (reverse) logistics to allow for circular flows | ||
| Raise awareness and knowledge of circular economy, sustainability, and experimentation methods across the organization | ||
| Build intra- and inter-organizational collaborations | Form cross-disciplinary internal teams focussed on experimentation | |
| Source complementary capabilities from partners (e.g., logistics, repair, local or digital infrastructure) | ||
| Analyse environmental legislation in different countries | Prioritise products and services most affected by environmental legislation | |
| Prioritise experiments with lowest legal barriers | ||
| Build legal frameworks for new business models | Inform teams about legal issues with new business models | |
| Focus on new markets and offerings | ||
| Explore customer | Communicate customer and sustainability benefits | |
| Adopt a customer-centric mindset while designing new business models | ||
| Attend to new service expectations of customers | Pay more attention to customer relationship management | |
| Leverage existing capabilities | ||
| Create a digital infrastructure for experimentation | Build digital capabilities for online testing | |
| Get access to data to be able to experiment | ||
| Review ethical and legal aspects of digital experimentation | Comply with data privacy laws | |
| Train for ethical customer testing of new business models |
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