Table 2 Cases descriptions Cases... | Emerald Publishing

Table 2

Cases descriptions

Cases descriptions	Case 1: AutoFactoryUK	Case 2: B2BFactoryFR	Case 3: MasterLearnersFR	Case 4: PatronITFR	Case 5: PatronCustFR
Context	The modernizing effort of the global IT department for a European automotive manufacturer based in the UK	An open innovation seminar organized by a B2B information sharing community in France Participants were from a research center and an automotive part manufacturer in France	A class dedicated to big data value creation opportunities with a group of learners with different background – management, computer science and engineering	The patrons of the chair Digital Organization & Society, supporting the development of the approach, were testing it It is a business process service provider	A partner of the chair Digital Organization & society wanted to experiment with the approach It is a supplemental pension plan company in Switzerland
Profile of practitioners/learners	High potential from the IT department	Mixed profile – engineers, marketing – from automotive part manufacturer and a research institute in France	Master degree learners from a digital marketing-oriented MSc in a French Business school	People from information systems and marketing department as well as the Digital Privacy Officer and the CEO of the business unit	People from information system department, marketing and sales as well as the Data Privacy Officer
Detailed agenda	First part with a traditional presentation by a DDS researcher regarding digital change, big data, DDS and value creation During the presentation, practitioners have to find DDS and customers to prepare their own cube Then he presented value archetypes Once done, a DDS researcher explained the process and practitioners played with the cube Once each group of practitioners came up with one idea, they presented it to all the others	First part with a traditional presentation by a DDS researcher regarding digital change, big data, DDS and value creation During the presentation, practitioners have to find DDS and customers to prepare their own cube Then he presented value archetypes Once done, we explained the process and practitioners played with the cube Once each group of practitioners came up with one idea, they presented it to the others Then each practitioner voted for its best idea with an emphasis on selecting one that seems easy to build, and professors selected their favorite	First part with a presentation by a DDS researcher regarding digital change, big data, DDS and value creation with IS During the presentation, practitioners have to find DDS and customers to prepare their own cube Then a DDS researcher presents value archetypes Once done, we explain and learners played with the cube After each group came up with one idea, which they presented to the others, each learner voted for its best idea and professors selected their preferred	First part with a presentation by a DDS researcher regarding digital change, big data, DDS and value creation with IS During the presentation, practitioners have to find DDS and customers to prepare their own cube Then a DDS researcher presents value archetypes Once done, we explain and learners played with the cube After each group came up with one idea, which they presented to the others, each learner voted for its best idea	First part with a presentation by a DDS researcher regarding digital change, big data, DDS and value creation with IS During the presentation, practitioners have to find DDS and customers to prepare their own cube Then a DDS researcher presents value archetypes Once done, we explain and learners played with the cube After each group came up with one idea, which they presented to the others
About the class	1 instructor 2 consultants 20 participants 6 hours total duration, 7 pictures (Figure A4)	2 instructors 1 consultant 24 participants 4 hours 61 pictures (Figures A1, A2 and A7)	2 instructors 2 observing professors 18 participants 3 hours 26 pictures, 7 short videos around 10 seconds each (Figure A3)	2 instructors 7 participants 3 hours 17 pictures, 2 timelapse videos around 30	2 instructors 8 participants 3 hours
Practitioners’ feedback	We were not able yet to get the feedback from external participant on this test	The approach is perceived as innovative and involves more the audience than traditional class Observing professors are willing to develop the approach in their own class	The approach is perceived as very useful for learning and experimenting simply with big data while being easy to set up and cost effective	The CEO of the firm wrote “Compared to brainstorming techniques, Game of Streams decompartmentalizes and encourages transversality, favors the expression of all, and strongly stimulates the participants. It is simple to set up and generates results in less than two hours.”	The approach was considered useful for understanding value archetypes and how to create value with data The fact that different department of the firms were able to work together was also perceived as an important outcome The idea generated was not considered as truly innovative

Cases descriptions	Case 1: AutoFactoryUK	Case 2: B2BFactoryFR	Case 3: MasterLearnersFR	Case 4: PatronITFR	Case 5: PatronCustFR
Context	The modernizing effort of the global IT department for a European automotive manufacturer based in the UK	An open innovation seminar organized by a B2B information sharing community in FranceParticipants were from a research center and an automotive part manufacturer in France	A class dedicated to big data value creation opportunities with a group of learners with different background – management, computer science and engineering	The patrons of the chair Digital Organization & Society, supporting the development of the approach, were testing itIt is a business process service provider	A partner of the chair Digital Organization & society wanted to experiment with the approachIt is a supplemental pension plan company in Switzerland
Profile of practitioners/learners	High potential from the IT department	Mixed profile – engineers, marketing – from automotive part manufacturer and a research institute in France	Master degree learners from a digital marketing-oriented MSc in a French Business school	People from information systems and marketing department as well as the Digital Privacy Officer and the CEO of the business unit	People from information system department, marketing and sales as well as the Data Privacy Officer
Detailed agenda	First part with a traditional presentation by a DDS researcher regarding digital change, big data, DDS and value creationDuring the presentation, practitioners have to find DDS and customers to prepare their own cubeThen he presented value archetypesOnce done, a DDS researcher explained the process and practitioners played with the cubeOnce each group of practitioners came up with one idea, they presented it to all the others	First part with a traditional presentation by a DDS researcher regarding digital change, big data, DDS and value creationDuring the presentation, practitioners have to find DDS and customers to prepare their own cubeThen he presented value archetypesOnce done, we explained the process and practitioners played with the cubeOnce each group of practitioners came up with one idea, they presented it to the othersThen each practitioner voted for its best idea with an emphasis on selecting one that seems easy to build, and professors selected their favorite	First part with a presentation by a DDS researcher regarding digital change, big data, DDS and value creation with ISDuring the presentation, practitioners have to find DDS and customers to prepare their own cubeThen a DDS researcher presents value archetypesOnce done, we explain and learners played with the cubeAfter each group came up with one idea, which they presented to the others, each learner voted for its best idea and professors selected their preferred	First part with a presentation by a DDS researcher regarding digital change, big data, DDS and value creation with ISDuring the presentation, practitioners have to find DDS and customers to prepare their own cubeThen a DDS researcher presents value archetypesOnce done, we explain and learners played with the cubeAfter each group came up with one idea, which they presented to the others, each learner voted for its best idea	First part with a presentation by a DDS researcher regarding digital change, big data, DDS and value creation with ISDuring the presentation, practitioners have to find DDS and customers to prepare their own cubeThen a DDS researcher presents value archetypesOnce done, we explain and learners played with the cubeAfter each group came up with one idea, which they presented to the others
About the class	1 instructor2 consultants20 participants6 hours total duration,7 pictures (Figure A4)	2 instructors1 consultant24 participants4 hours61 pictures (Figures A1, A2 and A7)	2 instructors2 observing professors18 participants3 hours26 pictures, 7 short videos around 10 seconds each (Figure A3)	2 instructors7 participants3 hours17 pictures, 2 timelapse videos around 30	2 instructors8 participants3 hours
Practitioners’ feedback	We were not able yet to get the feedback from external participant on this test	The approach is perceived as innovative and involves more the audience than traditional classObserving professors are willing to develop the approach in their own class	The approach is perceived as very useful for learning and experimenting simply with big data while being easy to set up and cost effective	The CEO of the firm wrote “Compared to brainstorming techniques, Game of Streams decompartmentalizes and encourages transversality, favors the expression of all, and strongly stimulates the participants. It is simple to set up and generates results in less than two hours.”	The approach was considered useful for understanding value archetypes and how to create value with dataThe fact that different department of the firms were able to work together was also perceived as an important outcomeThe idea generated was not considered as truly innovative