List of associations
| Consumer | Jobseeker |
|---|---|
| Cohesion | Appreciation within company |
| Competent | Attractive employer |
| Customer-oriented | Cohesion |
| Family | Collegiality |
| Good working conditions | Distinct hierarchies |
| Handmade | Down-to-earth |
| Higher price | Family |
| High quality | Flat hierarchies |
| Honest | Generational conflict |
| Less innovative | Good promotion opportunities |
| Mittelstand | Innovative |
| Owner-managed | Lack of career prospects |
| Personal contact | Mittelstand |
| Regional | Nepotism |
| Reliability | Outdated |
| Responsibility | Owner-managed |
| Resistant | Personal |
| Several generations | Quality |
| Small | Regional |
| Social | Reliability |
| Sustainability | Security |
| Tradition | Small company size |
| Trust | Social appreciation |
| Warm-hearted | Tradition |
| Attractive employer | Unattractive employer |
| Appreciation/value-oriented | Value-based |
| Big company | Warm-hearted |
| Down-to-earth | Fair |
| Experience | Friendly |
| Fair | Higher salary |
| Flat hierarchies | Image |
| Heir | Responsibility |
| Hierarchical | Social |
| Image | Specific company names |
| Outdated | Successful |
| Positive atmosphere | Sustainability |
| Reputable | Trust |
| Specific company names | |
| Successful |
| Jobseeker | |
|---|---|
| Appreciation within company | |
| Attractive employer | |
| Cohesion | |
| Collegiality | |
| Distinct hierarchies | |
| Down-to-earth | |
| Family | |
| Flat hierarchies | |
| Generational conflict | |
| Good promotion opportunities | |
| Innovative | |
| Lack of career prospects | |
| Mittelstand | |
| Nepotism | |
| Outdated | |
| Owner-managed | |
| Personal | |
| Quality | |
| Regional | |
| Reliability | |
| Security | |
| Small company size | |
| Social appreciation | |
| Tradition | |
| Unattractive employer | |
| Value-based | |
| Warm-hearted | |
Notes:
Associations written in italics were not part of the mapping phase. The wording and final composition of this list was additionally agreed and adjusted through expert feedback
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.