Table 2

Sampling criteria and accounts information

Rank by revenuesConsumers’ EU family business groupsMost popular available FB accountTotal fansTotal postsReactionsCommentsSharesTotal interactionsIdentified competitor accountTotal fansTotal postsReactionsCommentsSharesTotal interactions
1Schwarz GroupKaufland1,381,42189441,617162,46672,236676,319REWE1,120,739164222,08657,36916,962296,417
2ALDI GroupAldi nord42,5182545,9837,2135,06558,261BILLA561,083286191,53450,54941,639283,722
3LVMH Moët Hennessy Louis Vuitton SALVMH285,72134590,8104,50415,445110,759PVH12,0561019,9953651,41411,774
4Casino Guichard PerrachonCasino supermarchés297,6778615,0461,6292,33119,006Netto France166,06217372,46810,16924,144106,781
5Louis Dreyfus Holding B.V. No FB account       
6L'Oréal SA Global accounts not analysable       
7Heineken Holding N.V. Global accounts not analysable       
8Mercadona SaMercadona733,03686302,99753,74587,694444,436DIA España1,167,318452298,56036,02192,253426,834
9Industria de Diseno Textil SA Global accounts not analysable       
10Henkel AG & Co. KGaA Global accounts not analysable       
11H & M Hennes & Mauritz Global accounts not analysable       
12Wittington Investments LtdTwinings UK230,456223,9836252484,856Lyons Tea264,177121,3381,0511712,560
13Jeronimo Martins SGPS SAPingo Doce454,532256518,77918,59239,186576,557Continente2,057,573215458,41323,39229,468511,273
14Groupe LactalisParmalat658,71938156,5942,6064,491163,691Granarolo338,02611780,9393,5606,77391,272
15Kering SA (ex PPR SA)Kering       No competitors with no global accounts
16Edizione Srl Global accounts not analysable       
17Dr August Oetker KGDR oetker       No competitors with no global accounts
18Ferrero International SaFerrero Italia150,2919290,6155,74315,695112,053Mondelēz International241,091247470,5122,2517,104479,867
19dm-drogerie markt GmbH + Co. KGDM deuthceland       No direct competitors available
20Compagnie Financiere Richemont Global accounts not analysable       
21Luxottica Group SpA Global accounts not analysable       
22NorgesgruppenNorgesGruppen ASA       No direct competitors available
23Colruyt SAColoryt Group53,3969315,3272,5174,69722,541Louis Delhaize6,66813283215152650
  TOTAL4,287,7671,1321,681,751259,640247,0882,188,479TOTAL5,933,5061,7801,806,128184,942220,0802,211,150
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