Table 3

Sample content activity

ACCOUNTSPosts DistributionAestheticSymbolismHeritageOriginalityQualityVirtue
TotalAestheticSymbolismHeritageOriginalityQualityVirtueLikesCommentsShareLikesCommentsShareLikesCommentsShareLikesCommentsShareLikesCommentsShareLikesCommentsShare
Group 1Kaufland1,4692547882202393357,282143,72868,43115,2611,5601,55733,8964,9301,04519,9574,7506206,181616186
REWE1,70421062112354,323219269142,36128,25012,4913,4422028418,1514,82863419,7075,9451,1976,2941,496414
Group 2ALDI Nord35025000000045,9837,2135,065000000000000
BILLA2,91112122352923900156,09142,91038,79411,3441,6713564,0833,0014397,6028165121,2725441
Group 3LVMH78736686785105,79618455712,7905401,57416,2686112,0833,0356325976916831,65763210
PVH5340254250190002,728843453,63176427707261090002,017100420
Group 4Casino Supermarchés1,193816661826204978826254264908349937,4822311,0551,85752524592540
Netto France80561234121614,03118190822,5234,5054,594177131035,9812059853,9094071,3581,6461,957254
Group 5Mercadona669152151517532,6334,2495,35580,34713,42921,74422,5435,2217,96461,5624,81933,30653,36414,7206,08321,9815,1005,715
DIA España3,507525588039244,991412296111,34912,41852,2694,75639923473,1447,0405,45537,5012,73010,3869,8362,1602,835
Group 6Twinings UK32801601310003,25530316300041515360941618016318
Lyons Tea151010100000031740001,2961,042164000000
Group 7Pingo Doce1,4442884325201835,3817051,063164,7694,95010,24598,8383,33614,245115,4394,2886,22900036,9631,5471,938
Continente2,884412910340149701145246,52512,44716,0353,95625721871,8253,2382,57800034,6021,6123,997
Group 8Parmalat3390261224000111,7861,8273,32510,1623243239,6521932197,4776619317,439190424
Granarolo593231101523151553823,5891,4381,4504,4611132016,50628365713,79847185644219
Group 9Ferrero Italia183145511979705526641,4472,9979,75714,8566521,2433231617119,6931,2171,9403,706229385
Mondelēz International7901142341414116103438,4601,5274,28120,9342075632,1741243222,9251067881,38660135
Group 10Colruyt Group9671131512810620251,6241503463,2351515706,2411,7512,0742,2213041,12559756231
Louis delhaize3710215500002857134597182661452474000
Family7,41491368138941005975,6645,2817,347820,109175,391120,914182,07112,20428,078238,04516,44444,418105,43221,59910,29588,7967,9699,147
Non-family14,250211,0261341911497714,9308281,5591,143,685103,591130,27052,7142,9422,191183,96419,96911,40985,58710,49915,17157,0977,4418,115
% Family on tot34%81%26%51%33%40%43%84%86%82%42%63%48%78%81%93%56%45%80%55%67%40%61%52%53%
% Non-family on tot66%19%74%49%67%60%57%16%14%18%58%37%52%22%19%7%44%55%20%45%33%60%39%48%47%
Total21,6641121,39427228524913690,5946,1098,9061,963,794278,982251,184234,78515,14630,269422,00936,41355,827191,01932,09825,466145,89315,41017,262
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