Table 3 Sample content activity ACCOUNTS...

Table 3

Sample content activity

ACCOUNTS		Posts Distribution							Aesthetic			Symbolism			Heritage			Originality			Quality			Virtue
ACCOUNTS		Total	Aesthetic	Symbolism	Heritage	Originality	Quality	Virtue	Likes	Comments	Share	Likes	Comments	Share	Likes	Comments	Share	Likes	Comments	Share	Likes	Comments	Share	Likes	Comments	Share
Group 1	Kaufland	1,469	2	54	7	8	8	2	202	39	3	357,282	143,728	68,431	15,261	1,560	1,557	33,896	4,930	1,045	19,957	4,750	620	6,181	616	186
Group 1	REWE	1,704	2	106	2	11	23	5	4,323	219	269	142,361	28,250	12,491	3,442	202	84	18,151	4,828	634	19,707	5,945	1,197	6,294	1,496	414
Group 2	ALDI Nord	35	0	25	0	0	0	0	0	0	0	45,983	7,213	5,065	0	0	0	0	0	0	0	0	0	0	0	0
Group 2	BILLA	2,911	1	212	23	5	29	2	39	0	0	156,091	42,910	38,794	11,344	1,671	356	4,083	3,001	439	7,602	816	512	1,272	54	41
Group 3	LVMH	787	36	68	67	8	5	10	5,796	184	557	12,790	540	1,574	16,268	611	2,083	3,035	63	259	769	16	83	1,657	63	210
Group 3	PVH	534	0	25	42	5	0	19	0	0	0	2,728	84	345	3,631	76	427	707	26	109	0	0	0	2,017	100	420
Group 4	Casino Supermarchés	1,193	8	16	6	6	18	2	620	49	78	826	254	264	908	349	93	7,482	231	1,055	1,857	525	245	92	5	40
Group 4	Netto France	805	6	123	4	12	16	1	4,031	181	908	22,523	4,505	4,594	177	13	103	5,981	205	985	3,909	407	1,358	1,646	1,957	254
Group 5	Mercadona	669	15	21	5	15	17	5	32,633	4,249	5,355	80,347	13,429	21,744	22,543	5,221	7,964	61,562	4,819	33,306	53,364	14,720	6,083	21,981	5,100	5,715
Group 5	DIA España	3,507	5	255	8	80	39	24	4,991	412	296	111,349	12,418	52,269	4,756	399	234	73,144	7,040	5,455	37,501	2,730	10,386	9,836	2,160	2,835
Group 6	Twinings UK	328	0	16	0	1	3	1	0	0	0	3,255	303	163	0	0	0	415	153	60	94	1	6	180	163	18
Group 6	Lyons Tea	151	0	1	0	10	0	0	0	0	0	31	7	4	0	0	0	1,296	1,042	164	0	0	0	0	0	0
Group 7	Pingo Doce	1,444	28	84	32	52	0	18	35,381	705	1,063	164,769	4,950	10,245	98,838	3,336	14,245	115,439	4,288	6,229	0	0	0	36,963	1,547	1,938
Group 7	Continente	2,884	4	129	10	34	0	14	970	11	45	246,525	12,447	16,035	3,956	257	218	71,825	3,238	2,578	0	0	0	34,602	1,612	3,997
Group 8	Parmalat	339	0	26	1	2	2	4	0	0	0	111,786	1,827	3,325	10,162	324	323	9,652	193	219	7,477	66	193	17,439	190	424
Group 8	Granarolo	593	2	31	10	15	23	1	515	5	38	23,589	1,438	1,450	4,461	113	201	6,506	283	657	13,798	471	856	44	2	19
Group 9	Ferrero Italia	183	1	45	5	1	19	7	970	55	266	41,447	2,997	9,757	14,856	652	1,243	323	16	171	19,693	1,217	1,940	3,706	229	385
Group 9	Mondelēz International	790	1	142	34	14	14	11	61	0	3	438,460	1,527	4,281	20,934	207	563	2,174	124	322	2,925	106	788	1,386	60	135
Group 10	Colruyt Group	967	1	13	15	1	28	10	62	0	25	1,624	150	346	3,235	151	570	6,241	1,751	2,074	2,221	304	1,125	597	56	231
Group 10	Louis delhaize	371	0	2	1	5	5	0	0	0	0	28	5	7	13	4	5	97	182	66	145	24	74	0	0	0
Family		7,414	91	368	138	94	100	59	75,664	5,281	7,347	820,109	175,391	120,914	182,071	12,204	28,078	238,045	16,444	44,418	105,432	21,599	10,295	88,796	7,969	9,147
Non-family		14,250	21	1,026	134	191	149	77	14,930	828	1,559	1,143,685	103,591	130,270	52,714	2,942	2,191	183,964	19,969	11,409	85,587	10,499	15,171	57,097	7,441	8,115
% Family on tot		34%	81%	26%	51%	33%	40%	43%	84%	86%	82%	42%	63%	48%	78%	81%	93%	56%	45%	80%	55%	67%	40%	61%	52%	53%
% Non-family on tot		66%	19%	74%	49%	67%	60%	57%	16%	14%	18%	58%	37%	52%	22%	19%	7%	44%	55%	20%	45%	33%	60%	39%	48%	47%
Total		21,664	112	1,394	272	285	249	136	90,594	6,109	8,906	1,963,794	278,982	251,184	234,785	15,146	30,269	422,009	36,413	55,827	191,019	32,098	25,466	145,893	15,410	17,262

ACCOUNTS		Posts Distribution							Aesthetic			Symbolism			Heritage			Originality			Quality			Virtue
ACCOUNTS		Total	Aesthetic	Symbolism	Heritage	Originality	Quality	Virtue	Likes	Comments	Share	Likes	Comments	Share	Likes	Comments	Share	Likes	Comments	Share	Likes	Comments	Share	Likes	Comments	Share
Group 1	Kaufland	1,469	2	54	7	8	8	2	202	39	3	357,282	143,728	68,431	15,261	1,560	1,557	33,896	4,930	1,045	19,957	4,750	620	6,181	616	186
Group 1	REWE	1,704	2	106	2	11	23	5	4,323	219	269	142,361	28,250	12,491	3,442	202	84	18,151	4,828	634	19,707	5,945	1,197	6,294	1,496	414
Group 2	ALDI Nord	35	0	25	0	0	0	0	0	0	0	45,983	7,213	5,065	0	0	0	0	0	0	0	0	0	0	0	0
Group 2	BILLA	2,911	1	212	23	5	29	2	39	0	0	156,091	42,910	38,794	11,344	1,671	356	4,083	3,001	439	7,602	816	512	1,272	54	41
Group 3	LVMH	787	36	68	67	8	5	10	5,796	184	557	12,790	540	1,574	16,268	611	2,083	3,035	63	259	769	16	83	1,657	63	210
Group 3	PVH	534	0	25	42	5	0	19	0	0	0	2,728	84	345	3,631	76	427	707	26	109	0	0	0	2,017	100	420
Group 4	Casino Supermarchés	1,193	8	16	6	6	18	2	620	49	78	826	254	264	908	349	93	7,482	231	1,055	1,857	525	245	92	5	40
Group 4	Netto France	805	6	123	4	12	16	1	4,031	181	908	22,523	4,505	4,594	177	13	103	5,981	205	985	3,909	407	1,358	1,646	1,957	254
Group 5	Mercadona	669	15	21	5	15	17	5	32,633	4,249	5,355	80,347	13,429	21,744	22,543	5,221	7,964	61,562	4,819	33,306	53,364	14,720	6,083	21,981	5,100	5,715
Group 5	DIA España	3,507	5	255	8	80	39	24	4,991	412	296	111,349	12,418	52,269	4,756	399	234	73,144	7,040	5,455	37,501	2,730	10,386	9,836	2,160	2,835
Group 6	Twinings UK	328	0	16	0	1	3	1	0	0	0	3,255	303	163	0	0	0	415	153	60	94	1	6	180	163	18
Group 6	Lyons Tea	151	0	1	0	10	0	0	0	0	0	31	7	4	0	0	0	1,296	1,042	164	0	0	0	0	0	0
Group 7	Pingo Doce	1,444	28	84	32	52	0	18	35,381	705	1,063	164,769	4,950	10,245	98,838	3,336	14,245	115,439	4,288	6,229	0	0	0	36,963	1,547	1,938
Group 7	Continente	2,884	4	129	10	34	0	14	970	11	45	246,525	12,447	16,035	3,956	257	218	71,825	3,238	2,578	0	0	0	34,602	1,612	3,997
Group 8	Parmalat	339	0	26	1	2	2	4	0	0	0	111,786	1,827	3,325	10,162	324	323	9,652	193	219	7,477	66	193	17,439	190	424
Group 8	Granarolo	593	2	31	10	15	23	1	515	5	38	23,589	1,438	1,450	4,461	113	201	6,506	283	657	13,798	471	856	44	2	19
Group 9	Ferrero Italia	183	1	45	5	1	19	7	970	55	266	41,447	2,997	9,757	14,856	652	1,243	323	16	171	19,693	1,217	1,940	3,706	229	385
Group 9	Mondelēz International	790	1	142	34	14	14	11	61	0	3	438,460	1,527	4,281	20,934	207	563	2,174	124	322	2,925	106	788	1,386	60	135
Group 10	Colruyt Group	967	1	13	15	1	28	10	62	0	25	1,624	150	346	3,235	151	570	6,241	1,751	2,074	2,221	304	1,125	597	56	231
Group 10	Louis delhaize	371	0	2	1	5	5	0	0	0	0	28	5	7	13	4	5	97	182	66	145	24	74	0	0	0
Family		7,414	91	368	138	94	100	59	75,664	5,281	7,347	820,109	175,391	120,914	182,071	12,204	28,078	238,045	16,444	44,418	105,432	21,599	10,295	88,796	7,969	9,147
Non-family		14,250	21	1,026	134	191	149	77	14,930	828	1,559	1,143,685	103,591	130,270	52,714	2,942	2,191	183,964	19,969	11,409	85,587	10,499	15,171	57,097	7,441	8,115
% Family on tot		34%	81%	26%	51%	33%	40%	43%	84%	86%	82%	42%	63%	48%	78%	81%	93%	56%	45%	80%	55%	67%	40%	61%	52%	53%
% Non-family on tot		66%	19%	74%	49%	67%	60%	57%	16%	14%	18%	58%	37%	52%	22%	19%	7%	44%	55%	20%	45%	33%	60%	39%	48%	47%
Total		21,664	112	1,394	272	285	249	136	90,594	6,109	8,906	1,963,794	278,982	251,184	234,785	15,146	30,269	422,009	36,413	55,827	191,019	32,098	25,466	145,893	15,410	17,262

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