Unconstrained multigroup analysis for positive, neutral and negative comments
| Variable names | Model I Positive Comments | Model II Neutral Comments | Model III Negative Comments | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Family | Non-family | Family | Non-family | Family | Non-family | |||||||
| Beta | p-value | Beta | p-value | Beta | p-value | Beta | p-value | Beta | p-value | Beta | p-value | |
| AESTHETIC | −2.069 | 0.982 | −2.447 | 0.973 | −22.201 | 0.794 | −15.98 | 0.718 | −16.871 | 0.597 | 2.151 | 0.949 |
| SYMBOLISM | 207.82 | *** | 2.076 | 0.731 | 201.852 | *** | 3.469 | 0.353 | 20.095 | 0.184 | 11.384 | *** |
| HERITAGE | 20.917 | 0.786 | −7.712 | 0.683 | 31.819 | 0.663 | −6.315 | 0.588 | 1.26 | 0.963 | −0.149 | 0.987 |
| ORIGINALITY | 10.039 | 0.894 | −2.789 | 0.856 | 16.127 | 0.821 | −6.919 | 0.466 | 1.054 | 0.969 | 1.381 | 0.849 |
| QUALITY | 9.205 | 0.912 | −2.611 | 0.871 | 27.436 | 0.728 | −10.558 | 0.289 | 15.307 | 0.604 | −5.017 | 0.509 |
| VIRTUE | 36.148 | 0.728 | 35.454 | 0.133 | 52.832 | 0.591 | 29.214 | 0.045 | 17.158 | 0.642 | 3.267 | 0.769 |
| Retail | −220.693 | *** | −28.477 | *** | −393.346 | *** | 37.807 | *** | −183.811 | *** | 13.199 | *** |
| Fashion | 147.545 | *** | 89.802 | *** | 192.557 | *** | 14.122 | 0.051 | 82.39 | *** | 22.392 | *** |
| GvsB | −345.699 | *** | −34.246 | *** | −584.051 | *** | 32.035 | *** | −270.661 | *** | 9.42 | *** |
| Followers | 0.001 | *** | 0 | *** | 0.001 | *** | 0 | *** | 0.001 | *** | 0 | *** |
| Boosted | −36.898 | 0.077 | 9.37 | 0.009 | −32.288 | 0.102 | 10.713 | *** | −17.789 | 0.016 | 1.763 | 0.298 |
| Owned | 92.44 | 0.534 | 27.182 | 0.276 | 115.842 | 0.411 | 14.929 | 0.334 | 35.096 | 0.506 | 13.858 | 0.24 |
| Vividness | 20.377 | 0.346 | −15.014 | *** | −4.144 | 0.84 | −14.595 | *** | −8.71 | 0.257 | −1.903 | 0.261 |
| Deleted | 1,156.066 | *** | −28.188 | 0.289 | 782.953 | *** | −27.385 | 0.096 | 123.198 | 0.007 | −8.041 | 0.522 |
| Hidden | −103.163 | 0.171 | −37.855 | 0.01 | −105.086 | 0.141 | −34.28 | *** | −46.129 | 0.085 | −10.896 | 0.117 |
| Live | −49.447 | 0.831 | 29.035 | 0.432 | −26.357 | 0.904 | 6.357 | 0.781 | −14.733 | 0.858 | −4.756 | 0.785 |
| Year | 33.604 | 0.02 | −8.987 | *** | 19.034 | 0.163 | 2.999 | 0.035 | 7.522 | 0.141 | −2.866 | 0.008 |
| Week | 0.885 | 0.183 | 0.234 | 0.038 | −0.034 | 0.957 | −0.007 | 0.919 | −0.181 | 0.443 | −0.114 | 0.034 |
| Group 2 | 1,043.051 | *** | 82.491 | *** | 1,682.111 | *** | −39.258 | *** | 870.384 | *** | −3.187 | 0.111 |
| Group 3 | 147.544 | *** | 89.802 | *** | 192.555 | *** | 14.122 | 0.051 | 82.394 | *** | 22.402 | *** |
| Group 4 | 959.385 | *** | 197.496 | *** | 1,466.567 | *** | −36.12 | *** | 655.085 | *** | 11.231 | 0.001 |
| Group 5 | 585.451 | *** | −110.154 | *** | 1,094.582 | *** | −26.32 | *** | 452.756 | *** | −47.245 | *** |
| Group 6 | 720.446 | *** | 155.398 | *** | 1,067.79 | *** | 22.757 | 0.209 | 472.197 | *** | 26.829 | 0.052 |
| Group 7 | 749.599 | *** | −391.517 | *** | 1,204.999 | *** | −39.151 | *** | 550.892 | *** | −99.578 | *** |
| Group 8 | 301.163 | *** | 101.389 | *** | 446.18 | *** | −15.002 | 0.05 | 191.71 | *** | 13.082 | 0.025 |
| Group 9 | 426.436 | *** | 116.046 | *** | 580.499 | *** | 26.089 | *** | 260.115 | *** | 32.49 | *** |
| Group 10 | 740.552 | *** | 214.573 | *** | 1,126.999 | *** | −13.138 | 0.361 | 504.975 | *** | 33.404 | 0.002 |
| R2 | 0.597 | 0.795 | 0.795 | 0.138 | 0.849 | 0.475 | ||||||
| Variable names | Model I Positive Comments | Model II Neutral Comments | Model III Negative Comments | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-family | Family | Non-family | Family | Non-family | ||||||||
| Beta | Beta | Beta | Beta | Beta | ||||||||
| −2.069 | 0.982 | −2.447 | 0.973 | −22.201 | 0.794 | −15.98 | 0.718 | −16.871 | 0.597 | 2.151 | 0.949 | |
| 207.82 | *** | 2.076 | 0.731 | 201.852 | *** | 3.469 | 0.353 | 20.095 | 0.184 | 11.384 | *** | |
| 20.917 | 0.786 | −7.712 | 0.683 | 31.819 | 0.663 | −6.315 | 0.588 | 1.26 | 0.963 | −0.149 | 0.987 | |
| 10.039 | 0.894 | −2.789 | 0.856 | 16.127 | 0.821 | −6.919 | 0.466 | 1.054 | 0.969 | 1.381 | 0.849 | |
| 9.205 | 0.912 | −2.611 | 0.871 | 27.436 | 0.728 | −10.558 | 0.289 | 15.307 | 0.604 | −5.017 | 0.509 | |
| 36.148 | 0.728 | 35.454 | 0.133 | 52.832 | 0.591 | 29.214 | 0.045 | 17.158 | 0.642 | 3.267 | 0.769 | |
| −220.693 | *** | −28.477 | *** | −393.346 | *** | 37.807 | *** | −183.811 | *** | 13.199 | *** | |
| 147.545 | *** | 89.802 | *** | 192.557 | *** | 14.122 | 0.051 | 82.39 | *** | 22.392 | *** | |
| −345.699 | *** | −34.246 | *** | −584.051 | *** | 32.035 | *** | −270.661 | *** | 9.42 | *** | |
| 0.001 | *** | 0 | *** | 0.001 | *** | 0 | *** | 0.001 | *** | 0 | *** | |
| −36.898 | 0.077 | 9.37 | 0.009 | −32.288 | 0.102 | 10.713 | *** | −17.789 | 0.016 | 1.763 | 0.298 | |
| 92.44 | 0.534 | 27.182 | 0.276 | 115.842 | 0.411 | 14.929 | 0.334 | 35.096 | 0.506 | 13.858 | 0.24 | |
| 20.377 | 0.346 | −15.014 | *** | −4.144 | 0.84 | −14.595 | *** | −8.71 | 0.257 | −1.903 | 0.261 | |
| 1,156.066 | *** | −28.188 | 0.289 | 782.953 | *** | −27.385 | 0.096 | 123.198 | 0.007 | −8.041 | 0.522 | |
| −103.163 | 0.171 | −37.855 | 0.01 | −105.086 | 0.141 | −34.28 | *** | −46.129 | 0.085 | −10.896 | 0.117 | |
| −49.447 | 0.831 | 29.035 | 0.432 | −26.357 | 0.904 | 6.357 | 0.781 | −14.733 | 0.858 | −4.756 | 0.785 | |
| 33.604 | 0.02 | −8.987 | *** | 19.034 | 0.163 | 2.999 | 0.035 | 7.522 | 0.141 | −2.866 | 0.008 | |
| 0.885 | 0.183 | 0.234 | 0.038 | −0.034 | 0.957 | −0.007 | 0.919 | −0.181 | 0.443 | −0.114 | 0.034 | |
| 1,043.051 | *** | 82.491 | *** | 1,682.111 | *** | −39.258 | *** | 870.384 | *** | −3.187 | 0.111 | |
| 147.544 | *** | 89.802 | *** | 192.555 | *** | 14.122 | 0.051 | 82.394 | *** | 22.402 | *** | |
| 959.385 | *** | 197.496 | *** | 1,466.567 | *** | −36.12 | *** | 655.085 | *** | 11.231 | 0.001 | |
| 585.451 | *** | −110.154 | *** | 1,094.582 | *** | −26.32 | *** | 452.756 | *** | −47.245 | *** | |
| 720.446 | *** | 155.398 | *** | 1,067.79 | *** | 22.757 | 0.209 | 472.197 | *** | 26.829 | 0.052 | |
| 749.599 | *** | −391.517 | *** | 1,204.999 | *** | −39.151 | *** | 550.892 | *** | −99.578 | *** | |
| 301.163 | *** | 101.389 | *** | 446.18 | *** | −15.002 | 0.05 | 191.71 | *** | 13.082 | 0.025 | |
| 426.436 | *** | 116.046 | *** | 580.499 | *** | 26.089 | *** | 260.115 | *** | 32.49 | *** | |
| 740.552 | *** | 214.573 | *** | 1,126.999 | *** | −13.138 | 0.361 | 504.975 | *** | 33.404 | 0.002 | |
| 0.597 | 0.795 | 0.795 | 0.138 | 0.849 | 0.475 | |||||||
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