Table V. Correlations and squared...

Table V.

Correlations and squared correlations between safety marketing, safety awareness, and actual safety use

Measures	No of items	Construct reliability^c	AVE	1	2	3
1. Safety Marketing	4	0.758	0.679	(0.824)^b
2. Safety Awareness	4	0.785	0.745	0.645*** (0.416)^c	(0.863)
3. Actual safety use	4	0.794	0.753	0.106 (0.011)	0.294*** (0.073)	(0.868)

Measures	No of items	Construct reliability^c	AVE	1	2	3
1. Safety Marketing	4	0.758	0.679	(0.824)^b
2. Safety Awareness	4	0.785	0.745	0.645*** (0.416)^c	(0.863)
3. Actual safety use	4	0.794	0.753	0.106 (0.011)	0.294*** (0.073)	(0.868)

Note:

^aAverage variance extracted (AVE) = (sum of squared standardized loading)/[(sum of squared standardized loading) + (sum of indicator measurement error)]; Indicator measurement error can be calculated as 1-(standardized loading)²

^bThe square root of the AVE.

^cSquared correlation

^d*Correlation is significant at the 0.05 level;

Correlation is significant at the 0.01 level

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