Construct operationalization
| Construct | Source |
|---|---|
| Environmental consciousness | Dunlap et al. (2002); Mostafa (2007) |
| Green purchase attitude | Taylor and Todd (1995); Chan (2001); Mostafa (2007) |
| Perceived customer effectiveness | Ellen et al. (1991); Straughan and Roberts (1999); Majláth (2010) |
| Green behaviour | Greendex Survey (2012) |
| Green purchase behaviour | Kumar (2012) |
| Construct | Source |
|---|---|
| Environmental consciousness | |
| Green purchase attitude | |
| Perceived customer effectiveness | |
| Green behaviour | |
| Green purchase behaviour |
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