Demographic details of the sample
| Attributes | Frequency | (%) |
|---|---|---|
| Gender | ||
| Male | 326 | 65.2 |
| Female | 174 | 34.8 |
| Age | ||
| <25 years | 64 | 12.8 |
| 25-35 years | 148 | 29.6 |
| 35-45 years | 134 | 26.8 |
| 45-55 years | 98 | 19.6 |
| >55 years | 56 | 11.2 |
| Educational qualification | ||
| Diploma | 147 | 29.4 |
| Graduate | 246 | 49.2 |
| Postgraduate | 93 | 18.6 |
| Others | 14 | 2.8 |
| Income per month | ||
| Less than Rs. 20,000 (approx. US$315) | 52 | 10.4 |
| Rs. 20,000 to Rs. 30,000 (approx. US$315-470) | 126 | 25.2 |
| Rs. 30,000 to Rs. 40,000 (approx. US$470-630) | 178 | 35.6 |
| Rs. 40,000 to Rs. 50,000 (approx. US$630-786) | 73 | 14.6 |
| Rs. 50,000 to Rs. 75,000 (approx. US$786-1180) | 36 | 7.2 |
| Rs. 75,000 to Rs. 1,00,000 (approx. US$1180-1573) | 21 | 4.2 |
| Above Rs. 1,00,000 (approx. US$1573) | 14 | 2.8 |
| Experience in buying goods/services | ||
| <2 years | 73 | 14.6 |
| 2-5 years | 221 | 44.2 |
| 5-10 years | 148 | 29.6 |
| >10 years | 58 | 11.6 |
| Attributes | Frequency | (%) |
|---|---|---|
| Male | 326 | 65.2 |
| Female | 174 | 34.8 |
| <25 years | 64 | 12.8 |
| 25-35 years | 148 | 29.6 |
| 35-45 years | 134 | 26.8 |
| 45-55 years | 98 | 19.6 |
| >55 years | 56 | 11.2 |
| Diploma | 147 | 29.4 |
| Graduate | 246 | 49.2 |
| Postgraduate | 93 | 18.6 |
| Others | 14 | 2.8 |
| Less than Rs. 20,000 (approx. US$315) | 52 | 10.4 |
| Rs. 20,000 to Rs. 30,000 (approx. US$315-470) | 126 | 25.2 |
| Rs. 30,000 to Rs. 40,000 (approx. US$470-630) | 178 | 35.6 |
| Rs. 40,000 to Rs. 50,000 (approx. US$630-786) | 73 | 14.6 |
| Rs. 50,000 to Rs. 75,000 (approx. US$786-1180) | 36 | 7.2 |
| Rs. 75,000 to Rs. 1,00,000 (approx. US$1180-1573) | 21 | 4.2 |
| Above Rs. 1,00,000 (approx. US$1573) | 14 | 2.8 |
| <2 years | 73 | 14.6 |
| 2-5 years | 221 | 44.2 |
| 5-10 years | 148 | 29.6 |
| >10 years | 58 | 11.6 |
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