The proposed hypotheses tested by SEM
| H1 | There is a positive relationship between PU and ASHOP |
| H2 | There is a positive relationship between PEOU and ASHOP |
| H3 | There is a positive relationship between PE and ASHOP |
| H4 | There is a positive relationship between PEOU and PU |
| H5 | There is a negative relationship between RISK and ASHOP |
| H6 | There is a positive relationship between PEOU and PR |
| H7 | There is a positive relationship between SN and ASHOP |
| H8 | There is a positive relationship between Online SN and ASHOP |
| There is a positive relationship between PU and ASHOP | |
| There is a positive relationship between PEOU and ASHOP | |
| There is a positive relationship between PE and ASHOP | |
| There is a positive relationship between PEOU and PU | |
| There is a negative relationship between RISK and ASHOP | |
| There is a positive relationship between PEOU and PR | |
| There is a positive relationship between SN and ASHOP | |
| There is a positive relationship between Online SN and ASHOP |
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