The estimates for the proposed factors influencing the actual online shopping behavior and the associated probability (P)
| Estimate | S.E. | C.R. | P | |
|---|---|---|---|---|
| ASHOP ← EASY | 0.261 | 0.112 | 2.321 | 0.020 |
| ASHOP ← RISK | −0.386 | 0.112 | −3.457 | *** |
| ASHOP ← ENJOY | 0.231 | 0.094 | 2.450 | 0.014 |
| AHOP ← USEFUL | 0.085 | 0.112 | 0.759 | 0.448 |
| ASHOP ← SN | 0.214 | 0.075 | 2.863 | 0.004 |
| ASHOP ← REDUCE | 0.030 | 0.106 | 0.284 | 0.776 |
| ASHOP ← Online SN | −0.062 | 0.079 | −0.785 | 0.432 |
| Estimate | S.E. | C.R. | ||
|---|---|---|---|---|
| ASHOP ← EASY | 0.261 | 0.112 | 2.321 | 0.020 |
| ASHOP ← RISK | −0.386 | 0.112 | −3.457 | *** |
| ASHOP ← ENJOY | 0.231 | 0.094 | 2.450 | 0.014 |
| AHOP ← USEFUL | 0.085 | 0.112 | 0.759 | 0.448 |
| ASHOP ← SN | 0.214 | 0.075 | 2.863 | 0.004 |
| ASHOP ← REDUCE | 0.030 | 0.106 | 0.284 | 0.776 |
| ASHOP ← Online SN | −0.062 | 0.079 | −0.785 | 0.432 |
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