The estimates for the statistically significant factors influencing the actual online shopping behavior
| Estimate | S.E. | C.R. | P | |
|---|---|---|---|---|
| ENJOY ← USEFUL | 0.448 | 0.089 | 5.011 | *** |
| EASY ← USEFUL | 0.362 | 0.075 | 4.850 | *** |
| EASY ← REDUCE | 0.268 | 0.081 | 3.292 | *** |
| ENJOY ← REDUCE | 0.298 | 0.096 | 3.093 | 0.002 |
| RISK ← Online SN | 0.266 | 0.067 | 3.983 | *** |
| ENJOY ← Online SN | 0.134 | 0.062 | 2.170 | 0.030 |
| SN ← Online SN | 0.277 | 0.078 | 3.567 | *** |
| ASHOP ← EASY | 0.301 | 0.093 | 3.243 | 0.001 |
| ASHOP ← RISK | −0.426 | 0.097 | −4.403 | *** |
| ASHOP ← ENJOY | 0.277 | 0.079 | 3.500 | *** |
| ASHOP ← SN | 0.193 | 0.069 | 2.796 | 0.005 |
| Estimate | S.E. | C.R. | ||
|---|---|---|---|---|
| ENJOY ← USEFUL | 0.448 | 0.089 | 5.011 | *** |
| EASY ← USEFUL | 0.362 | 0.075 | 4.850 | *** |
| EASY ← REDUCE | 0.268 | 0.081 | 3.292 | *** |
| ENJOY ← REDUCE | 0.298 | 0.096 | 3.093 | 0.002 |
| RISK ← Online SN | 0.266 | 0.067 | 3.983 | *** |
| ENJOY ← Online SN | 0.134 | 0.062 | 2.170 | 0.030 |
| SN ← Online SN | 0.277 | 0.078 | 3.567 | *** |
| ASHOP ← EASY | 0.301 | 0.093 | 3.243 | 0.001 |
| ASHOP ← RISK | −0.426 | 0.097 | −4.403 | *** |
| ASHOP ← ENJOY | 0.277 | 0.079 | 3.500 | *** |
| ASHOP ← SN | 0.193 | 0.069 | 2.796 | 0.005 |
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