The items and the codes for each factor
| Factors | Code | Items |
|---|---|---|
| Perceived ease of use | EASY | Do you believe that online shopping is easy because of |
| POEU2 | Easiness in finding Information within the site | |
| POEU3 | Easiness of using site | |
| POEU4 | Easiness of the download of the site | |
| POEU5 | Easiness of the search of products within the site | |
| POEU7 | The easiness of ordering | |
| Perceived risk | RISK | Do you feel at risk while shopping online because of |
| R1 | Personal data | |
| R3 | Not receiving the product in specified time | |
| R4 | Product quality | |
| R5 | Return and exchange policies | |
| R6 | Security policies within the site | |
| Perceived enjoyment | ENJOY | |
| PE1 | I like and enjoy online Shopping | |
| PE2 | I enjoy surfing for products online | |
| PE3 | I believe online shopping is interesting | |
| Perceived usefulness | REDUCE | Do you believe that online shopping is useful because |
| PU1 | Online shopping reduces time | |
| PU2 | Online shopping reduces effort | |
| USEFUL | Do you believe that online shopping is useful because | |
| PU3 | Provides better offers | |
| PU4 | Provides more product variations | |
| PU5 | I can buy from anywhere | |
| PU6 | Facilitate products comparisons | |
| Social norm | SN | Do you |
| SN1 | Ask your parents/relatives/friends about a site you want to buy from | |
| SN2 | Ask your parents/relatives/friends about products you want to buy online | |
| SN3 | You use a specific site because it is used frequently by parents/ relatives/friends | |
| Online SN | Online SN | Do you use Social network |
| SN4 | To share your online shopping experience with your parents/ relatives/friends | |
| SN5 | To benefit from parents/relatives/friends’ online experience | |
| Actual Online shopping | ASHOP | |
| EX1 | Buying online was a satisfactory experience | |
| EX2 | You will buy again online |
| Factors | Code | Items |
|---|---|---|
| Perceived ease of use | EASY | Do you believe that online shopping is easy because of |
| POEU2 | Easiness in finding Information within the site | |
| POEU3 | Easiness of using site | |
| POEU4 | Easiness of the download of the site | |
| POEU5 | Easiness of the search of products within the site | |
| POEU7 | The easiness of ordering | |
| Perceived risk | RISK | Do you feel at risk while shopping online because of |
| R1 | Personal data | |
| R3 | Not receiving the product in specified time | |
| R4 | Product quality | |
| R5 | Return and exchange policies | |
| R6 | Security policies within the site | |
| Perceived enjoyment | ENJOY | |
| PE1 | I like and enjoy online Shopping | |
| PE2 | I enjoy surfing for products online | |
| PE3 | I believe online shopping is interesting | |
| Perceived usefulness | REDUCE | Do you believe that online shopping is useful because |
| PU1 | Online shopping reduces time | |
| PU2 | Online shopping reduces effort | |
| USEFUL | Do you believe that online shopping is useful because | |
| PU3 | Provides better offers | |
| PU4 | Provides more product variations | |
| PU5 | I can buy from anywhere | |
| PU6 | Facilitate products comparisons | |
| Social norm | SN | Do you |
| SN1 | Ask your parents/relatives/friends about a site you want to buy from | |
| SN2 | Ask your parents/relatives/friends about products you want to buy online | |
| SN3 | You use a specific site because it is used frequently by parents/ relatives/friends | |
| Online SN | Online SN | Do you use Social network |
| SN4 | To share your online shopping experience with your parents/ relatives/friends | |
| SN5 | To benefit from parents/relatives/friends’ online experience | |
| Actual Online shopping | ASHOP | |
| EX1 | Buying online was a satisfactory experience | |
| EX2 | You will buy again online |
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