The percentage distribution of each item
| Factor | Item code | Strongly agree | Agree | Neutral | Disagree | Strongly disagree |
|---|---|---|---|---|---|---|
| Perceived ease of use | ||||||
| EASY | PEOU2 | 27.7 | 45.5 | 22.8 | 4 | 0 |
| PEOU3 | 29 | 45.1 | 22.8 | 3.1 | 0 | |
| PEOU4 | 24.1 | 42 | 29 | 4 | 0.9 | |
| PEOU5 | 29.9 | 48.7 | 18.3 | 3.1 | 0 | |
| PEOU7 | 35.7 | 43.3 | 17.9 | 3.1 | 0 | |
| Perceived risk | ||||||
| RISK | R1 | 25.9 | 43.3 | 16.5 | 10.7 | 3.6 |
| R3 | 23.2 | 46 | 20.5 | 8.9 | 1.3 | |
| R4 | 52.7 | 31.3 | 11.6 | 2.7 | 1.8 | |
| R5 | 43.8 | 37.5 | 11.6 | 5.8 | 1.3 | |
| R6 | 37.5 | 35.7 | 20.1 | 3.6 | 3.1 | |
| Perceived enjoyment | ||||||
| ENJOY | PE1 | 16.1 | 36.2 | 29.9 | 14.7 | 3.1 |
| PE2 | 29 | 45.1 | 17.9 | 7.6 | 0.4 | |
| PE3 | 17 | 30.8 | 34.8 | 14.3 | 3.1 | |
| Perceived usefulness | ||||||
| REDUCE | PU1 | 44.2 | 34.4 | 18.8 | 2.2 | 0.4 |
| PU2 | 46.9 | 39.3 | 10.7 | 3.1 | 0 | |
| USEFUL | PU3 | 27.7 | 36.2 | 25.9 | 8.9 | 1.3 |
| PU4 | 33.5 | 33.5 | 23.2 | 9.4 | 0.4 | |
| PU5 | 42.9 | 35.3 | 14.3 | 7.1 | 0.4 | |
| PU6 | 34.4 | 28.6 | 20.1 | 14.7 | 2.2 | |
| Social norm | ||||||
| SN | SN1 | 20.5 | 38.4 | 18.3 | 18.8 | 4 |
| SN2 | 17.9 | 40.6 | 21.4 | 17 | 3.1 | |
| SN3 | 20.5 | 34.4 | 21.9 | 18.8 | 4.5 | |
| Online SN | SN4 | 13.4 | 17.4 | 25.9 | 31.7 | 11.6 |
| SN5 | 27.7 | 37.1 | 15.2 | 14.3 | 5.8 | |
| Actual shopping behavior | ||||||
| ASHOP | Ex1 | 28.1 | 46.9 | 17 | 5.8 | 2.2 |
| Ex2 | 25.9 | 45.1 | 17 | 9.4 | 2.7 | |
| Factor | Item code | Strongly agree | Agree | Neutral | Disagree | Strongly disagree |
|---|---|---|---|---|---|---|
| EASY | PEOU2 | 27.7 | 45.5 | 22.8 | 4 | 0 |
| PEOU3 | 29 | 45.1 | 22.8 | 3.1 | 0 | |
| PEOU4 | 24.1 | 42 | 29 | 4 | 0.9 | |
| PEOU5 | 29.9 | 48.7 | 18.3 | 3.1 | 0 | |
| PEOU7 | 35.7 | 43.3 | 17.9 | 3.1 | 0 | |
| RISK | R1 | 25.9 | 43.3 | 16.5 | 10.7 | 3.6 |
| R3 | 23.2 | 46 | 20.5 | 8.9 | 1.3 | |
| R4 | 52.7 | 31.3 | 11.6 | 2.7 | 1.8 | |
| R5 | 43.8 | 37.5 | 11.6 | 5.8 | 1.3 | |
| R6 | 37.5 | 35.7 | 20.1 | 3.6 | 3.1 | |
| ENJOY | PE1 | 16.1 | 36.2 | 29.9 | 14.7 | 3.1 |
| PE2 | 29 | 45.1 | 17.9 | 7.6 | 0.4 | |
| PE3 | 17 | 30.8 | 34.8 | 14.3 | 3.1 | |
| REDUCE | PU1 | 44.2 | 34.4 | 18.8 | 2.2 | 0.4 |
| PU2 | 46.9 | 39.3 | 10.7 | 3.1 | 0 | |
| USEFUL | PU3 | 27.7 | 36.2 | 25.9 | 8.9 | 1.3 |
| PU4 | 33.5 | 33.5 | 23.2 | 9.4 | 0.4 | |
| PU5 | 42.9 | 35.3 | 14.3 | 7.1 | 0.4 | |
| PU6 | 34.4 | 28.6 | 20.1 | 14.7 | 2.2 | |
| SN | SN1 | 20.5 | 38.4 | 18.3 | 18.8 | 4 |
| SN2 | 17.9 | 40.6 | 21.4 | 17 | 3.1 | |
| SN3 | 20.5 | 34.4 | 21.9 | 18.8 | 4.5 | |
| Online SN | SN4 | 13.4 | 17.4 | 25.9 | 31.7 | 11.6 |
| SN5 | 27.7 | 37.1 | 15.2 | 14.3 | 5.8 | |
| ASHOP | Ex1 | 28.1 | 46.9 | 17 | 5.8 | 2.2 |
| Ex2 | 25.9 | 45.1 | 17 | 9.4 | 2.7 | |
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