Summary results of the structural model
| Hyp. | Path | Parameter | t-value | Result |
|---|---|---|---|---|
| H1 | Self-brand connection → Engagement | 0.372 | 9.603* | Supported |
| H2 | Satisfaction → Engagement | 0.552 | 13.643* | Supported |
| H3 | Emotions during the service → Engagement | 0.218 | 5.321* | Supported |
| H4 | Market orientation → Satisfaction | 0.163 | 3.220* | Supported |
| H5 | Market orientation → Emotions during the service | 0.203 | 3.328* | Supported |
| H6 | Engagement → Attitudinal loyalty | 0.615 | 12.893* | Supported |
| Path | Parameter | Result | ||
|---|---|---|---|---|
| Self-brand connection → Engagement | 0.372 | 9.603 | Supported | |
| Satisfaction → Engagement | 0.552 | 13.643 | Supported | |
| Emotions during the service → Engagement | 0.218 | 5.321 | Supported | |
| Market orientation → Satisfaction | 0.163 | 3.220 | Supported | |
| Market orientation → Emotions during the service | 0.203 | 3.328 | Supported | |
| Engagement → Attitudinal loyalty | 0.615 | 12.893 | Supported |
Notes:
Fit of the model: χ2 = 1437.770, df = 579, χ2/df = 2.483; NFI = 0.922; NNFI = 0.934; IFI = 0.952; CFI = 0.951; RMSEA = 0.057;
p <* 0.01
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