Table VI.

Summary results of the structural model

Hyp.PathParametert-valueResult
H1Self-brand connection → Engagement0.3729.603*Supported
H2Satisfaction → Engagement0.55213.643*Supported
H3Emotions during the service → Engagement0.2185.321*Supported
H4Market orientation → Satisfaction0.1633.220*Supported
H5Market orientation → Emotions during the service0.2033.328*Supported
H6Engagement → Attitudinal loyalty0.61512.893*Supported

Notes:

Fit of the model: χ2 = 1437.770, df = 579, χ2/df = 2.483; NFI = 0.922; NNFI = 0.934; IFI = 0.952; CFI = 0.951; RMSEA = 0.057;

*

p <* 0.01

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