Selected brands and sets for the second survey
| Brand categorisation | |||
|---|---|---|---|
| Set No. | Global | Local | Glocal |
| Set 1 | Adidas (sportswear) | Maizoro (cereal) | TECATE (beer) |
| Set 2 | Snickers (chocolate) | Atletica (sportswear) | Dan’Up/Danone (yogurt) |
| Set 3 | Nike (sportswear) | Carlos V (chocolate) | Vitalinea (yogurt) |
| Set 4 | Heineken (beer) | XX Lager (beer) | Corona Extra (beer) |
| Brand categorisation | |||
|---|---|---|---|
| Set No. | Global | Local | Glocal |
| Set 1 | Adidas (sportswear) | Maizoro (cereal) | TECATE (beer) |
| Set 2 | Snickers (chocolate) | Atletica (sportswear) | Dan’Up/Danone (yogurt) |
| Set 3 | Nike (sportswear) | Carlos V (chocolate) | Vitalinea (yogurt) |
| Set 4 | Heineken (beer) | XX Lager (beer) | Corona Extra (beer) |
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