Table II. Sample profile Trip motivation...

Table II.

Sample profile

Trip motivation							Leisure		Work		Total
							168	74%	59	26%	227
Twitter user							Yes		No		Total
							117	51.5%	110	48.5%	227
Twitter Frequency of Use	More than once a day		Once a day		2 or 3 times a week		Once a week		Less frequency		Total
	30	25.6%	16	13.7%	23	19.7%	12	10.3%	36	30.8%	117
Hotel booking	Hotel website		Travel website		Phone call		Travel agency		Booked by someone else		Total
	33	14.5%	129	56.8%	16	7%	17	7.5%	32	14.1%	227
Hotel chain with active CSR communication							Yes		No		Total
							134	59%	93	41%	227
Gender							Male		Female		Total
							105	46.3%	122	53.7%	227
Age			18-24		25-44		45-64		> 64		Total
			41	18.06%	107	47.1%	74	32.6%	5	2.2%	227

Sharing Unavailable