Table V.

Measurement model. Convergent validity and reliability

FactorIndicatorStandardized loadingsp-valueStandardized weightsp-valuet-valueVIFCArho_ACRAVE
CSR Customer Perceptionscsrp10.800***  17.611 0.9290.9310.9290.688
csrp20.822***  22.777     
csrp30.752***  18.604     
csrp40.867***  18.772     
csrp50.897***  22.171     
csrp60.829***  14.489     
CCIcci10.871***  39.660 0.9310.8650.9320.735
cci20.899***  37.860     
cci30.862***  39.335     
cci40.872***  33.781     
cci50.775***  28.103     
Trusttru10.838***  23.196 0.8560.9340.8590.670
tru20.880***  25.332     
tru30.732***  18.743     
CLVclv10.823***  26.519 0.8970.9020.8980.689
clv20.837***  25.139     
clv30.736***  19.654     
clv40.887***  25.774     
CIVciv10.950***  31.745 0.9540.9560.9540.838
civ20.940***  39.827     
civ30.936***  42.204     
civ40.832***  37.003     
CKVckv10.974***  24.142 0.9520.9530.9510.829
ckv20.909***  28.389     
ckv30.915***  35.906     
ckv40.839***  28.157     
CEclv0.977***0.814***14.8301.641N/A1.000N/AN/A
civ0.696***0.089 1.4592.042    
ckv0.713***0.200**3.0041.959    

Notes:

VIF = Variance Inflation Factor; CA = Cronbach's Alpha; CR = Composite Reliability; AVE = Average Variance Extracted;

**p <0.01; ***p <0.001

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