Measurement model. Convergent validity and reliability
| Factor | Indicator | Standardized loadings | p-value | Standardized weights | p-value | t-value | VIF | CA | rho_A | CR | AVE |
|---|---|---|---|---|---|---|---|---|---|---|---|
| CSR Customer Perceptions | csrp1 | 0.800 | *** | 17.611 | 0.929 | 0.931 | 0.929 | 0.688 | |||
| csrp2 | 0.822 | *** | 22.777 | ||||||||
| csrp3 | 0.752 | *** | 18.604 | ||||||||
| csrp4 | 0.867 | *** | 18.772 | ||||||||
| csrp5 | 0.897 | *** | 22.171 | ||||||||
| csrp6 | 0.829 | *** | 14.489 | ||||||||
| CCI | cci1 | 0.871 | *** | 39.660 | 0.931 | 0.865 | 0.932 | 0.735 | |||
| cci2 | 0.899 | *** | 37.860 | ||||||||
| cci3 | 0.862 | *** | 39.335 | ||||||||
| cci4 | 0.872 | *** | 33.781 | ||||||||
| cci5 | 0.775 | *** | 28.103 | ||||||||
| Trust | tru1 | 0.838 | *** | 23.196 | 0.856 | 0.934 | 0.859 | 0.670 | |||
| tru2 | 0.880 | *** | 25.332 | ||||||||
| tru3 | 0.732 | *** | 18.743 | ||||||||
| CLV | clv1 | 0.823 | *** | 26.519 | 0.897 | 0.902 | 0.898 | 0.689 | |||
| clv2 | 0.837 | *** | 25.139 | ||||||||
| clv3 | 0.736 | *** | 19.654 | ||||||||
| clv4 | 0.887 | *** | 25.774 | ||||||||
| CIV | civ1 | 0.950 | *** | 31.745 | 0.954 | 0.956 | 0.954 | 0.838 | |||
| civ2 | 0.940 | *** | 39.827 | ||||||||
| civ3 | 0.936 | *** | 42.204 | ||||||||
| civ4 | 0.832 | *** | 37.003 | ||||||||
| CKV | ckv1 | 0.974 | *** | 24.142 | 0.952 | 0.953 | 0.951 | 0.829 | |||
| ckv2 | 0.909 | *** | 28.389 | ||||||||
| ckv3 | 0.915 | *** | 35.906 | ||||||||
| ckv4 | 0.839 | *** | 28.157 | ||||||||
| CE | clv | 0.977 | *** | 0.814 | *** | 14.830 | 1.641 | N/A | 1.000 | N/A | N/A |
| civ | 0.696 | *** | 0.089 | 1.459 | 2.042 | ||||||
| ckv | 0.713 | *** | 0.200 | ** | 3.004 | 1.959 |
| Factor | Indicator | Standardized loadings | Standardized weights | VIF | CA | rho_A | CR | AVE | |||
|---|---|---|---|---|---|---|---|---|---|---|---|
| CSR Customer Perceptions | csrp1 | 0.800 | 17.611 | 0.929 | 0.931 | 0.929 | 0.688 | ||||
| csrp2 | 0.822 | 22.777 | |||||||||
| csrp3 | 0.752 | 18.604 | |||||||||
| csrp4 | 0.867 | 18.772 | |||||||||
| csrp5 | 0.897 | 22.171 | |||||||||
| csrp6 | 0.829 | 14.489 | |||||||||
| CCI | cci1 | 0.871 | 39.660 | 0.931 | 0.865 | 0.932 | 0.735 | ||||
| cci2 | 0.899 | 37.860 | |||||||||
| cci3 | 0.862 | 39.335 | |||||||||
| cci4 | 0.872 | 33.781 | |||||||||
| cci5 | 0.775 | 28.103 | |||||||||
| Trust | tru1 | 0.838 | 23.196 | 0.856 | 0.934 | 0.859 | 0.670 | ||||
| tru2 | 0.880 | 25.332 | |||||||||
| tru3 | 0.732 | 18.743 | |||||||||
| CLV | clv1 | 0.823 | 26.519 | 0.897 | 0.902 | 0.898 | 0.689 | ||||
| clv2 | 0.837 | 25.139 | |||||||||
| clv3 | 0.736 | 19.654 | |||||||||
| clv4 | 0.887 | 25.774 | |||||||||
| CIV | civ1 | 0.950 | 31.745 | 0.954 | 0.956 | 0.954 | 0.838 | ||||
| civ2 | 0.940 | 39.827 | |||||||||
| civ3 | 0.936 | 42.204 | |||||||||
| civ4 | 0.832 | 37.003 | |||||||||
| CKV | ckv1 | 0.974 | 24.142 | 0.952 | 0.953 | 0.951 | 0.829 | ||||
| ckv2 | 0.909 | 28.389 | |||||||||
| ckv3 | 0.915 | 35.906 | |||||||||
| ckv4 | 0.839 | 28.157 | |||||||||
| CE | clv | 0.977 | 0.814 | 14.830 | 1.641 | N/A | 1.000 | N/A | N/A | ||
| civ | 0.696 | 0.089 | 1.459 | 2.042 | |||||||
| ckv | 0.713 | 0.200 | ** | 3.004 | 1.959 |
Notes:
VIF = Variance Inflation Factor; CA = Cronbach's Alpha; CR = Composite Reliability; AVE = Average Variance Extracted;
**p < 0.01; ***p < 0.001
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