Measurement model. Discriminant validity (HTMT ratios)
| Factor | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| 1. CSR customer perceptions | ||||||
| 2. CCI | 0.698 | |||||
| 3. Trust | 0.661 | 0.772 | ||||
| 4. CLV | 0.629 | 0.875 | 0.752 | |||
| 5. CIV | 0.476 | 0.619 | 0.457 | 0.625 | ||
| 6. CKV | 0.472 | 0.603 | 0.528 | 0.602 | 0.698 |
| Factor | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
| 1. CSR customer perceptions | ||||||
| 2. CCI | 0.698 | |||||
| 3. Trust | 0.661 | 0.772 | ||||
| 4. CLV | 0.629 | 0.875 | 0.752 | |||
| 5. CIV | 0.476 | 0.619 | 0.457 | 0.625 | ||
| 6. CKV | 0.472 | 0.603 | 0.528 | 0.602 | 0.698 |
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