Table 3.

Heterotrait-monotrait ratio of correlations (HTMT)

VariablePCSRBAGen Y CSRPI
PCSR    
BA0.782   
Gen Y CSR0.7910.746  
PI0.7570.7360.702 

Notes:

PCSR = perceived corporate social responsibility; BA = brand attitude; PI = purchase intention; Gen Y CSR – Gen Y CSR Attitude

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