Table 4. Test of hypotheses Relationship... | Emerald Publishing

Table 4.

Test of hypotheses

Relationship	Original sample (O)	SD	T statistics (\|O/STDEV\|)	p-value	Decision
H1: PCSR → INT	0.234	0.072	3.254	0.001*	Supported
H2: PCSR → BA	0.786	0.024	32.411	0.000*	Supported
H3: BA → INT	0.481	0.069	7.022	0.000*	Supported
H5: Moderation of Gen Y CSR Attitude X PCSR → BA	0.106	0.034	3.142	0.002*	Supported
H6: Moderation of Gen Y CSR Attitude X BA → INT	0.096	0.044	2.177	0.003*	Supported

Relationship	Original sample (O)	SD	T statistics (\|O/STDEV\|)	p-value	Decision
H1: PCSR → INT	0.234	0.072	3.254	0.001*	Supported
H2: PCSR → BA	0.786	0.024	32.411	0.000*	Supported
H3: BA → INT	0.481	0.069	7.022	0.000*	Supported
H5: Moderation of Gen Y CSR Attitude X PCSR → BA	0.106	0.034	3.142	0.002*	Supported
H6: Moderation of Gen Y CSR Attitude X BA → INT	0.096	0.044	2.177	0.003*	Supported

Notes:

PCSR = perceived corporate social responsibility; BA = brand attitude; PI = purchase intention, *p < 0.05