Table 2. Conditions and context of the... | Emerald Publishing

Table 2.

Conditions and context of the studies

Condition	Context
Condition A	No misconduct + No sustainability claim A photo collage of Burberry designer bags, shoes and accessories
Condition B	No misconduct + Sustainability claim Headline: Burberry is the most sustainable luxury brand, according to Dow Jones index. Body text: The British heritage label has been included in the index’s “Textiles, Apparel and Luxury Goods” sector for the fourth year running due to a series of eco-friendly initiatives such as the recent pledge to stop destroying unsold clothes, which it previously did as a way of preserving its exclusive image. The brand also announced that it would no longer be using real fur in its products and will be phasing out existing products made from real fur Source: ABC News
Condition C	Misconduct + No sustainability claim Headline: Burberry burns bags, clothes and perfume worth millions Body text: Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed over the past five years to more than £90m. Fashion firms including Burberry destroy unwanted items to prevent them from being stolen or sold cheaply Source: ABC News
Condition D	Misconduct + Sustainability claim Headline: Burberry is the most sustainable luxury brand, according to Dow Jones index. Body text: The British heritage label has been included in the index’s “Textiles, Apparel and Luxury Goods” sector for the fourth year running due to a series of eco-friendly initiatives such as the recent pledge to stop destroying unsold clothes, which it previously did as a way of preserving its exclusive image. The brand also announced that it would no longer be using real fur in its products and will be phasing out existing products made from real fur Source: ABC News AND Headline: Burberry burns bags, clothes and perfume worth millions Body text: Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed over the past five years to more than £90m. Fashion firms including Burberry destroy unwanted items to prevent them from being stolen or sold cheaply Source: ABC News

Condition	Context
Condition A	No misconduct + No sustainability claimA photo collage of Burberry designer bags, shoes and accessories
Condition B	No misconduct + Sustainability claimHeadline: Burberry is the most sustainable luxury brand, according to Dow Jones index.Body text: The British heritage label has been included in the index’s “Textiles, Apparel and Luxury Goods” sector for the fourth year running due to a series of eco-friendly initiatives such as the recent pledge to stop destroying unsold clothes, which it previously did as a way of preserving its exclusive image. The brand also announced that it would no longer be using real fur in its products and will be phasing out existing products made from real furSource: ABC News
Condition C	Misconduct + No sustainability claimHeadline: Burberry burns bags, clothes and perfume worth millionsBody text: Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed over the past five years to more than £90m. Fashion firms including Burberry destroy unwanted items to prevent them from being stolen or sold cheaplySource: ABC News
Condition D	Misconduct + Sustainability claimHeadline: Burberry is the most sustainable luxury brand, according to Dow Jones index.Body text: The British heritage label has been included in the index’s “Textiles, Apparel and Luxury Goods” sector for the fourth year running due to a series of eco-friendly initiatives such as the recent pledge to stop destroying unsold clothes, which it previously did as a way of preserving its exclusive image. The brand also announced that it would no longer be using real fur in its products and will be phasing out existing products made from real furSource: ABC NewsANDHeadline: Burberry burns bags, clothes and perfume worth millionsBody text: Burberry, the upmarket British fashion label, destroyed unsold clothes, accessories and perfume worth £28.6m last year to protect its brand. It takes the total value of goods it has destroyed over the past five years to more than £90m. Fashion firms including Burberry destroy unwanted items to prevent them from being stolen or sold cheaplySource: ABC News