Consumer’s perceived Brand distance and Brand hypocrisy (study 1)
| Construct | Condition | n | Mean | Std. deviation | Std. error |
|---|---|---|---|---|---|
| Brand distance | No misconduct + no sustainability claim | 37 | 3.16 | 1.85 | 0.30 |
| No misconduct + sustainability claim | 28 | 3.47 | 1.68 | 0.31 | |
| Misconduct + no sustainability claim | 34 | 4.74 | 1.85 | 0.31 | |
| Misconduct + sustainability claim | 35 | 4.29 | 1.80 | 0.30 | |
| Brand hypocrisy | No misconduct + no sustainability claim | 37 | 3.34 | 1.22 | 0.20 |
| No misconduct + sustainability claim | 28 | 3.54 | 1.15 | 0.21 | |
| Misconduct + no sustainability claim | 34 | 4.54 | 1.05 | 0.18 | |
| Misconduct + sustainability claim | 35 | 4.60 | 1.08 | 0.18 |
| Construct | Condition | Mean | Std. deviation | Std. error | |
|---|---|---|---|---|---|
| Brand distance | No misconduct + no sustainability claim | 37 | 3.16 | 1.85 | 0.30 |
| No misconduct + sustainability claim | 28 | 3.47 | 1.68 | 0.31 | |
| Misconduct + no sustainability claim | 34 | 4.74 | 1.85 | 0.31 | |
| Misconduct + sustainability claim | 35 | 4.29 | 1.80 | 0.30 | |
| Brand hypocrisy | No misconduct + no sustainability claim | 37 | 3.34 | 1.22 | 0.20 |
| No misconduct + sustainability claim | 28 | 3.54 | 1.15 | 0.21 | |
| Misconduct + no sustainability claim | 34 | 4.54 | 1.05 | 0.18 | |
| Misconduct + sustainability claim | 35 | 4.60 | 1.08 | 0.18 |
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