Table 1.

Commercial videos from YouTube Brazil contemplated in this survey

CompanySectorMessageViews
VivoTelecomsWith emotional background music the message says: Real or digital, it doesn't matter. What matters is to live all the moments that deserve to be shared. Live it all22,014,472
LactaFood and beverageCampaign for a brand of chocolates to make a raffle and share it among friends18,231,081
SmartphoneAsusWith an action song, the video features a famous Brazilian actress kidnapped, but when she is saved, she also fights to save the brand's new phone model16,521,392
NissanAutomotive industryVideo of a car brand valuing the attributes of a lacquering of a new vehicle model, highlighting its value and advantages15,320,815
AmilHealth insurance planHealth company concerned with childhood obesity stimulated the campaign: Resist! Say not to childhood obesity14,137,667

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