Table 1.

Commercial videos from YouTube Brazil contemplated in this survey

CompanySectorMessageViews
VivoTelecomsWith emotional background music the message says: Real or digital, it doesn't matter. What matters is to live all the moments that deserve to be shared. Live it all22,014,472
LactaFood and beverageCampaign for a brand of chocolates to make a raffle and share it among friends18,231,081
SmartphoneAsusWith an action song, the video features a famous Brazilian actress kidnapped, but when she is saved, she also fights to save the brand's new phone model16,521,392
NissanAutomotive industryVideo of a car brand valuing the attributes of a lacquering of a new vehicle model, highlighting its value and advantages15,320,815
AmilHealth insurance planHealth company concerned with childhood obesity stimulated the campaign: Resist! Say not to childhood obesity14,137,667

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.