Table 5. Standardized weights – video... | Emerald Publishing

Table 5.

Standardized weights – video sharing

Hypotheses	Path coefficient	Standard deviation	t-statistics (\|O/STDEV\|)	p-values
Social value → likelihood to share	0.209	0.071	2.924	0.003
Social value → brand equity	0.477	0.074	6.402	0.000
Product category involvement → social value	0.492	0.045	10.924	0.000
Product category involvement → functional value	0.481	0.045	10.763	0.000
Product category involvement → entertainment value	0.329	0.056	5.878	0.000
Functional value → likelihood to share	0.126	0.068	1.861	0.063 ns
Functional value → brand equity	0.132	0.079	1.690	0.091 ns
Entertainment value → likelihood to share	0.489	0.048	10.224	0.000
Entertainment value → brand equity	0.027	0.052	0.513	0.608 ns

Hypotheses	Path coefficient	Standard deviation	t-statistics(\|O/STDEV\|)	p-values
Social value → likelihood to share	0.209	0.071	2.924	0.003
Social value → brand equity	0.477	0.074	6.402	0.000
Product category involvement → social value	0.492	0.045	10.924	0.000
Product category involvement → functional value	0.481	0.045	10.763	0.000
Product category involvement → entertainment value	0.329	0.056	5.878	0.000
Functional value → likelihood to share	0.126	0.068	1.861	0.063 ns
Functional value → brand equity	0.132	0.079	1.690	0.091 ns
Entertainment value → likelihood to share	0.489	0.048	10.224	0.000
Entertainment value → brand equity	0.027	0.052	0.513	0.608 ns