Table 4. Path coefficients Paths... | Emerald Publishing

Table 4.

Path coefficients

Paths	Standard beta	t value	f²	p	Decision
H1: EPP → GW	0.85	32.89	2.53	***	Supported
H2: EPP → GC	0.18	2.60	0.03	**	Supported
H3: GW → GBEQ	−0.29	4.35	0.08	***	Supported
H4: GC → GBEQ	0.06	0.82	0.01	0.410	Not supported
H5a: BRC × GW → GBEQ	0.21	2.79		**	Supported
H5b: BRC × GC → GBEQ	0.08	1.28		0.203	Not supported

Paths	Standard beta	t value	f²	p	Decision
H1: EPP → GW	0.85	32.89	2.53	***	Supported
H2: EPP → GC	0.18	2.60	0.03	**	Supported
H3: GW → GBEQ	−0.29	4.35	0.08	***	Supported
H4: GC → GBEQ	0.06	0.82	0.01	0.410	Not supported
H5a: BRC × GW → GBEQ	0.21	2.79		**	Supported
H5b: BRC × GC → GBEQ	0.08	1.28		0.203	Not supported

Notes:

**p < 0.05; ***p <0.001; BRC = Brand credibility; GC = Green confusion; GW = Greenwashing; EPP = Excessive product packaging; GBEQ = Green brand equity