Table 2. Scale refinement, values of...

Table 2.

Scale refinement, values of validity and reliability

Constructs	Factor loading
Attitude [adopted from Sultan et al. (2019) α = 0.72; CR = 0.842; AVE = 0.640]
I love to purchase organic food items rather than buy conventional products if I have an option	0.82
I always like to buy organic food items	0.80
I would like to buy groceries product that is cultivated through the organic process	0.78
Subjective Norm [adopted from Choi and Johnson (2019) α = 0.80; CR = 0.870; AVE = 0.700]
Every time important persons to me, advices purchasing organic food items	0.88
People those are important to me would believe I should buy organic food items	0.82
Important persons in my life want me to rebuy eco-friendly food products	0.79
Perceived behavioural control (adopted from Prakash and Pathak (2016); Khare (2015) α = 0.84; CR = 0.830; AVE = 0.619)
Purchasing of organic food depends entirely on me	0.81
I strongly believe in personal obligation to use organic food products	0.79
I think we have the responsibility to save the environment where possible	0.76
Environmental concern [adopted from Boobalan and Nachimuthu (2020) α = 0.88; CR = 0.886; AVE = 0.722]
I always out of the box efforts to organic food products to save our environment	0.92
I am purchasing organic food products due to environmental reasons	0.88
If I have a choice between the products, I will prefer to buy an environmentally safe product	0.74
Convenience [adopted from Hjelmar (2011) α = 0.75; CR = 0.869; AVE = 0.690]
Organic food is always adequately available	0.87
Organic food is always available shops near to my house	0.82
We easily get organic food products	0.80
Trust [adopted from Curvelo et al. (2019) α = 0.81; CR = 0.879; AVE = 0.707]
I always have trust on food items if they are organic	0.90
I easily rely on products if they are organically produced	0.82
I believe that organic food items are safe	0.80
Purchase intention [adopted from Nystrand and Olsen (2020) α = 0.90; CR = 0.922; AVE = 0. 0.798]
In the near future, I intend to buy food items if they are organic	0.92
I have very strong intention to purchase green products	0.89
I intend to buy organic food regularly	0.87

Constructs	Factor loading
Attitude [adopted from Sultan et al. (2019) α = 0.72; CR = 0.842; AVE = 0.640]
I love to purchase organic food items rather than buy conventional products if I have an option	0.82
I always like to buy organic food items	0.80
I would like to buy groceries product that is cultivated through the organic process	0.78
Subjective Norm [adopted from Choi and Johnson (2019) α = 0.80; CR = 0.870; AVE = 0.700]
Every time important persons to me, advices purchasing organic food items	0.88
People those are important to me would believe I should buy organic food items	0.82
Important persons in my life want me to rebuy eco-friendly food products	0.79
Perceived behavioural control (adopted from Prakash and Pathak (2016); Khare (2015) α = 0.84; CR = 0.830; AVE = 0.619)
Purchasing of organic food depends entirely on me	0.81
I strongly believe in personal obligation to use organic food products	0.79
I think we have the responsibility to save the environment where possible	0.76
Environmental concern [adopted from Boobalan and Nachimuthu (2020) α = 0.88; CR = 0.886; AVE = 0.722]
I always out of the box efforts to organic food products to save our environment	0.92
I am purchasing organic food products due to environmental reasons	0.88
If I have a choice between the products, I will prefer to buy an environmentally safe product	0.74
Convenience [adopted from Hjelmar (2011) α = 0.75; CR = 0.869; AVE = 0.690]
Organic food is always adequately available	0.87
Organic food is always available shops near to my house	0.82
We easily get organic food products	0.80
Trust [adopted from Curvelo et al. (2019) α = 0.81; CR = 0.879; AVE = 0.707]
I always have trust on food items if they are organic	0.90
I easily rely on products if they are organically produced	0.82
I believe that organic food items are safe	0.80
Purchase intention [adopted from Nystrand and Olsen (2020) α = 0.90; CR = 0.922; AVE = 0. 0.798]
In the near future, I intend to buy food items if they are organic	0.92
I have very strong intention to purchase green products	0.89
I intend to buy organic food regularly	0.87

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