| Interviewee | Expertise | Country-of-origin and country of work | Date and length of the interview |
|---|---|---|---|
| Expert 1 | Senior Lecture in Tourism Marketing | England | July 18 43′ |
| Expert 2 | Lecturer in Tourism, Events and Hospitality | England | July 20 51′ |
| Expert 3 | Director of Studies and Professor in Communication | England | July 25 32′ |
| Expert 4 | Senior Lecturer in Marketing and Head of the Faculty | Greece England | July 26 34′ |
| Expert 5 | Senior Lecturer in Marketing | Uruguay England | August 3 38′ 06′ |
| Expert 6 | Senior Lecturer in Marketing | Spain England | August 3 23′ |
| Expert 7 | Senior Lecturer in Marketing | China England | August 14 1h 04′ 15′ |
| Expert 8 | Associate Professor in Marketing | Germany Denmark | August 17 19′ 30′ |
| Expert 9 | Senior Lecturer in Brand Communication | England | September 6 27′ 13′ |
| Expert 10 | Lecturer in International Marketing | Greece England | September 7 22′ 09′ |
| Expert 11 | Professor in in International Retail Marketing | England | September 8 27′ |
| Expert 12 | Lecturer in Place Branding | Canadian | September 8 16′24′ |
| Expert 13 | Master′s Course Director in Marketing | Portugal | September 13 33′ 51′ |
| Expert 14 | Lecturer in Marketing and Head of the Faculty | Portugal | September 18 48′ 31′ |
| Expert 15 | Post-Doc in Place Branding | Portugal Switzerland | September 22 43′ 09′ |
| Expert 16 | Professor in Communication and Vice-Dean of the Faculty | Germany Switzerland | September 26 35′ 01′ |
| Expert 17 | Lecturer in Communication | Chile England | October 11 40′ 57′ |
| Interviewee | Expertise | Country-of-origin and country of work | Date and length of the interview |
|---|---|---|---|
| Expert 1 | Senior Lecture in Tourism | England | July 18 |
| Expert 2 | Lecturer in Tourism, Events and | England | July 20 |
| Expert 3 | Director of Studies and | England | July 25 |
| Expert 4 | Senior Lecturer in Marketing and Head of the Faculty | Greece | July 26 |
| Expert 5 | Senior Lecturer in Marketing | Uruguay | August 3 |
| Expert 6 | Senior Lecturer in Marketing | Spain | August 3 |
| Expert 7 | Senior Lecturer in Marketing | China | August 14 |
| Expert 8 | Associate Professor in | Germany | August 17 |
| Expert 9 | Senior Lecturer in Brand | England | September 6 |
| Expert 10 | Lecturer in International | Greece | September 7 |
| Expert 11 | Professor in in International | England | September 8 |
| Expert 12 | Lecturer in Place Branding | Canadian | September 8 |
| Expert 13 | Master′s Course Director in | Portugal | September 13 |
| Expert 14 | Lecturer in Marketing and | Portugal | September 18 |
| Expert 15 | Post-Doc in Place Branding | Portugal | September 22 |
| Expert 16 | Professor in Communication and Vice-Dean of the Faculty | Germany | September 26 |
| Expert 17 | Lecturer in Communication | Chile | October 11 |
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