Table 3. Discriminant validity a Concept... | Emerald Publishing

Table 3.

Discriminant validity^a

Concept	1	2	3	4	5
1. Communication consistency	0.7718	0.282	0.288	0.215	0.105
2. Channel coordination	0.413; 0.649	0.564	0.056	0.514	0.048
3. Attitudes toward marketing communications	0.394; 0.681	0.080; 0.392	0.809	0.095	0.063
4. Synergy realization	0.328; 0.600	0.625; 0.809	0.145; 0.473	0.571	0.127
5. Customer engagement behavior	0.166; 0.482	0.072; 0.368	0.116; 0.384	0.210; 0.502	0.548

Concept	1	2	3	4	5
1. Communication consistency	0.7718	0.282	0.288	0.215	0.105
2. Channel coordination	0.413; 0.649	0.564	0.056	0.514	0.048
3. Attitudes toward marketing communications	0.394; 0.681	0.080; 0.392	0.809	0.095	0.063
4. Synergy realization	0.328; 0.600	0.625; 0.809	0.145; 0.473	0.571	0.127
5. Customer engagement behavior	0.166; 0.482	0.072; 0.368	0.116; 0.384	0.210; 0.502	0.548

Note:

^aNumbers in italic represent the AVEs for the variables (diagonal), squared correlation (above the diagonal) and confidence intervals (below the diagonal)