Table 5. Indirect effects Path... | Emerald Publishing

Table 5.

Indirect effects

Path					Coefficient	Standard error
Communication consistency	→	Attitudes toward marketing communications	→	Employees’ perception about customer engagement behavior	0.068***	0.033
Communication consistency	→	Synergy realization	→	Employees’ perception about customer engagement behavior	0.030 (ns)	0.021
Channel coordination	→	Synergy realization	→	Employees’ perception about customer engagement behavior	0.104***	0.033

Path					Coefficient	Standard error
Communication consistency	→	Attitudes toward marketing communications	→	Employees’ perception about customer engagement behavior	0.068***	0.033
Communication consistency	→	Synergy realization	→	Employees’ perception about customer engagement behavior	0.030 (ns)	0.021
Channel coordination	→	Synergy realization	→	Employees’ perception about customer engagement behavior	0.104***	0.033

Note:

***p < 0.01