Measurement model evaluation
| Construct/Items | Loadings | SD |
|---|---|---|
| Consumers’ CSR engagement on social media adapted from Eelen et al. (2017) CA: 0.834; CR: 0.840; AVE: 0.570 | ||
| I will share the publication on social networks | 0.836 | 0.037 |
| I will send a message to my contacts with a comment on this publication | 0.759 | 0.043 |
| I will like this publication | 0.688 | 0.040 |
| I will comment on this publication | 0.727 | 0.058 |
| CSR associations adapted from Brown and Dacin (1997) CA: 0.957; CR: 0.959; AVE: 0.853 | ||
| The restaurant directs part of its budget to social causes | 0.924 | 0.015 |
| The restaurant shows its commitment towards society | 0.947 | 0.014 |
| The restaurant is socially responsible | 0.886 | 0.025 |
| The restaurant supports a good cause | 0.936 | 0.018 |
| Motivation based on the need for self-enhancement adapted from Packard and Wooten (2013) and Hennig-Thurau et al. (2004) CA: 0.922; CR: 0.926; AVE: 0.678 | ||
| Sharing the information boosts my self-esteem | 0.928 | 0.014 |
| Sharing the information leaves me feeling good about myself | 0.934 | 0.012 |
| By sharing the information, I can express my joy about a good restaurant | 0.822 | 0.036 |
| I feel good when I can tell others I visited the restaurant | 0.765 | 0.036 |
| By sharing the information, I can tell others about a great initiative | 0.682 | 0.044 |
| Sharing the information makes me feel like a clever person | 0.781 | 0.038 |
| Motivation based on the need for identity signaling adapted from Berger and Heath (2007) CA: 0.912; CR: 0.914; AVE: 0.781 | ||
| By sharing the information, I can tell others about my likes | 0.850 | 0.024 |
| By sharing the information, I can express my identity | 0.914 | 0.022 |
| By sharing the information, I allow others to know about me | 0.886 | 0.026 |
| Motivation based on the need for social bonding adapted from Hennig-Thurau et al. (2004) and Wetzer et al. (2007) CA: 0.929; CR: 0.921; AVE: 0.666 | ||
| Sharing the information allows me to interact with people who have the same interests as me | 0.664 | 0.050 |
| By sharing the information, I can chat with people like me | 0.754 | 0.037 |
| Sharing the information allows me to start a conversation | 0.727 | 0.039 |
| By sharing the information, I wanted to strengthen the bond with my conversation partner | 0.948 | 0.013 |
| By sharing the information, I hoped to get closer to my conversation partner | 0.965 | 0.008 |
| By sharing the information, I wanted to let my conversation partner know that he/she is important to me | 0.795 | 0.057 |
| Construct/Items | Loadings | SD |
|---|---|---|
| I will share the publication on social networks | 0.836 | 0.037 |
| I will send a message to my contacts with a comment on this publication | 0.759 | 0.043 |
| I will like this publication | 0.688 | 0.040 |
| I will comment on this publication | 0.727 | 0.058 |
| The restaurant directs part of its budget to social causes | 0.924 | 0.015 |
| The restaurant shows its commitment towards society | 0.947 | 0.014 |
| The restaurant is socially responsible | 0.886 | 0.025 |
| The restaurant supports a good cause | 0.936 | 0.018 |
| Sharing the information boosts my self-esteem | 0.928 | 0.014 |
| Sharing the information leaves me feeling good about myself | 0.934 | 0.012 |
| By sharing the information, I can express my joy about a good restaurant | 0.822 | 0.036 |
| I feel good when I can tell others I visited the restaurant | 0.765 | 0.036 |
| By sharing the information, I can tell others about a great initiative | 0.682 | 0.044 |
| Sharing the information makes me feel like a clever person | 0.781 | 0.038 |
| By sharing the information, I can tell others about my likes | 0.850 | 0.024 |
| By sharing the information, I can express my identity | 0.914 | 0.022 |
| By sharing the information, I allow others to know about me | 0.886 | 0.026 |
| Sharing the information allows me to interact with people who have the same interests as me | 0.664 | 0.050 |
| By sharing the information, I can chat with people like me | 0.754 | 0.037 |
| Sharing the information allows me to start a conversation | 0.727 | 0.039 |
| By sharing the information, I wanted to strengthen the bond with my conversation partner | 0.948 | 0.013 |
| By sharing the information, I hoped to get closer to my conversation partner | 0.965 | 0.008 |
| By sharing the information, I wanted to let my conversation partner know that he/she is important to me | 0.795 | 0.057 |
Notes:
CA: Cronbach’s alpha; CR: composite reliability; AVE: average variance extracted, SD: standard deviation
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