Table 2. Measurement model evaluation...

Table 2.

Measurement model evaluation

Construct/Items	Loadings	SD
Consumers’ CSR engagement on social media adapted from Eelen et al. (2017) CA: 0.834; CR: 0.840; AVE: 0.570
I will share the publication on social networks	0.836	0.037
I will send a message to my contacts with a comment on this publication	0.759	0.043
I will like this publication	0.688	0.040
I will comment on this publication	0.727	0.058
CSR associations adapted from Brown and Dacin (1997) CA: 0.957; CR: 0.959; AVE: 0.853
The restaurant directs part of its budget to social causes	0.924	0.015
The restaurant shows its commitment towards society	0.947	0.014
The restaurant is socially responsible	0.886	0.025
The restaurant supports a good cause	0.936	0.018
Motivation based on the need for self-enhancement adapted from Packard and Wooten (2013) and Hennig-Thurau et al. (2004) CA: 0.922; CR: 0.926; AVE: 0.678
Sharing the information boosts my self-esteem	0.928	0.014
Sharing the information leaves me feeling good about myself	0.934	0.012
By sharing the information, I can express my joy about a good restaurant	0.822	0.036
I feel good when I can tell others I visited the restaurant	0.765	0.036
By sharing the information, I can tell others about a great initiative	0.682	0.044
Sharing the information makes me feel like a clever person	0.781	0.038
Motivation based on the need for identity signaling adapted from Berger and Heath (2007) CA: 0.912; CR: 0.914; AVE: 0.781
By sharing the information, I can tell others about my likes	0.850	0.024
By sharing the information, I can express my identity	0.914	0.022
By sharing the information, I allow others to know about me	0.886	0.026
Motivation based on the need for social bonding adapted from Hennig-Thurau et al. (2004) and Wetzer et al. (2007) CA: 0.929; CR: 0.921; AVE: 0.666
Sharing the information allows me to interact with people who have the same interests as me	0.664	0.050
By sharing the information, I can chat with people like me	0.754	0.037
Sharing the information allows me to start a conversation	0.727	0.039
By sharing the information, I wanted to strengthen the bond with my conversation partner	0.948	0.013
By sharing the information, I hoped to get closer to my conversation partner	0.965	0.008
By sharing the information, I wanted to let my conversation partner know that he/she is important to me	0.795	0.057

Construct/Items	Loadings	SD
Consumers’ CSR engagement on social media adapted from Eelen et al. (2017)CA: 0.834; CR: 0.840; AVE: 0.570
I will share the publication on social networks	0.836	0.037
I will send a message to my contacts with a comment on this publication	0.759	0.043
I will like this publication	0.688	0.040
I will comment on this publication	0.727	0.058
CSR associations adapted from Brown and Dacin (1997)CA: 0.957; CR: 0.959; AVE: 0.853
The restaurant directs part of its budget to social causes	0.924	0.015
The restaurant shows its commitment towards society	0.947	0.014
The restaurant is socially responsible	0.886	0.025
The restaurant supports a good cause	0.936	0.018
Motivation based on the need for self-enhancement adapted from Packard and Wooten (2013) and Hennig-Thurau et al. (2004)CA: 0.922; CR: 0.926; AVE: 0.678
Sharing the information boosts my self-esteem	0.928	0.014
Sharing the information leaves me feeling good about myself	0.934	0.012
By sharing the information, I can express my joy about a good restaurant	0.822	0.036
I feel good when I can tell others I visited the restaurant	0.765	0.036
By sharing the information, I can tell others about a great initiative	0.682	0.044
Sharing the information makes me feel like a clever person	0.781	0.038
Motivation based on the need for identity signaling adapted from Berger and Heath (2007)CA: 0.912; CR: 0.914; AVE: 0.781
By sharing the information, I can tell others about my likes	0.850	0.024
By sharing the information, I can express my identity	0.914	0.022
By sharing the information, I allow others to know about me	0.886	0.026
Motivation based on the need for social bonding adapted from Hennig-Thurau et al. (2004) and Wetzer et al. (2007)CA: 0.929; CR: 0.921; AVE: 0.666
Sharing the information allows me to interact with people who have the same interests as me	0.664	0.050
By sharing the information, I can chat with people like me	0.754	0.037
Sharing the information allows me to start a conversation	0.727	0.039
By sharing the information, I wanted to strengthen the bond with my conversation partner	0.948	0.013
By sharing the information, I hoped to get closer to my conversation partner	0.965	0.008
By sharing the information, I wanted to let my conversation partner know that he/she is important to me	0.795	0.057

Notes:

CA: Cronbach’s alpha; CR: composite reliability; AVE: average variance extracted, SD: standard deviation

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