Table 3. Discriminant validity measures... | Emerald Publishing

Table 3.

Discriminant validity measures

Construct	Mean	1	2	3	4	5
1. Consumers’ CSR engagement on social media	3.03	0.570	0.117; 0.433	0.624; 0.808	0.446; 0.694	0.40; 0.676
2. CSR associations	4.59	0.076	0.853	0.316; 0552	0.134; 0.438	0.152; 0.452
3. Motivation based on the need for self-enhancement	2.81	0.513	0.191	0.678	0.678; 0.838	0.487; 0.727
4. Motivation based on the need for identity signaling	3.22	0.325	0.082	0.572	0.781	0.546; 0.762
5. Motivation based on the need for social bonding	3.15	0.289	0.096	0.379	0.445	0.666

Construct	Mean	1	2	3	4	5
1. Consumers’ CSR engagement on social media	3.03	0.570	0.117; 0.433	0.624; 0.808	0.446; 0.694	0.40; 0.676
2. CSR associations	4.59	0.076	0.853	0.316; 0552	0.134; 0.438	0.152; 0.452
3. Motivation based on the need for self-enhancement	2.81	0.513	0.191	0.678	0.678; 0.838	0.487; 0.727
4. Motivation based on the need for identity signaling	3.22	0.325	0.082	0.572	0.781	0.546; 0.762
5. Motivation based on the need for social bonding	3.15	0.289	0.096	0.379	0.445	0.666

Notes:

AVE along the diagonal. Squared correlation coefficients below the diagonal. Confidence intervals above the diagonal