Summary of results
| Hypotheses | β | SD | z | Result |
|---|---|---|---|---|
| H1 The presence of corporate social responsibility information → More corporate social responsibility associations | 2.242*** | 0.215 | 10.448 | Supported |
| H2 More corporate social responsibility associations → Motivation based on the need for self-enhancement | 0.150*** | 0.041 | 3.709 | Supported |
| H3 More corporate social responsibility associations → Motivation based on the need for identity signaling | 0.246*** | 0.066 | 3.752 | Supported |
| H4 More corporate social responsibility associations → Motivation based on the need for social bonding | 0.069· | 0.042 | 1.661 | Supported |
| H5 Motivation based on the need for self-enhancement → Consumers’ corporate social responsibility engagement on social media | 0.819*** | 0.135 | 6.052 | Supported |
| H6 Motivation based on the need for identity signaling → Consumers’ corporate social responsibility engagement on social media | −0.145 | 0.125 | −1.166 | Not supported |
| H7 Motivation based on the need for social bonding → Consumers’ corporate social responsibility engagement on social media | 0.202· | 0.110 | 1.831 | Supported |
| Hypotheses | SD | Result | ||
|---|---|---|---|---|
| 2.242 | 0.215 | 10.448 | Supported | |
| 0.150 | 0.041 | 3.709 | Supported | |
| 0.246 | 0.066 | 3.752 | Supported | |
| 0.069 | 0.042 | 1.661 | Supported | |
| 0.819 | 0.135 | 6.052 | Supported | |
| −0.145 | 0.125 | −1.166 | Not supported | |
| 0.202 | 0.110 | 1.831 | Supported |
Notes:
SD: standard deviation. ***p < 0.001; ·p < 0.1,
Study design availability upon (reasonable) request
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