Respondents’ profile
| Resp. No. | Age of resp. | Qualification | Business age (Years) | Industry | Scope of businessa | Using social media since (years) | Social media channels usedb |
|---|---|---|---|---|---|---|---|
| 1 | 33 | Graduation | 5 | Fashion (Handbag, Clutches) | 3 | 5 | 1 and 2 |
| 2 | 38 | BBA | 8 | Garments (hand-embroidered) | 3 | 6 | 1, 2 and 3 |
| 3 | 32 | MBA | 1 | Fashion (Jewellery) | 2 | 1 | 1, 2 and 3 |
| 4 | 39 | Post graduate | 8 | Home Textile (Bedding) | 3 | 3 | 1 and 2 |
| 5 | 25 | Post graduate | 2 | Food | 1 | 1.5 | 1, 2 and 3 |
| 6 | 40 | graduation | 10 | Fashion (Garments) | 3 | 4 | 1 and 2 |
| 7 | 29 | Post graduate | 2 | Services (Psychologist) | 2 | 1.5 | 1, 2 and 4 |
| 8 | 22 | A-Levels | 3 | Food | 2 | 3 | 1 and 3 |
| 9 | 47 | Post graduate | 22 | Service (Salon) | 1 | 5 | 1, 2 and 3 |
| 10 | 40 | Post graduate | 1 | Health (Fitness Products) | 2 | 1 | 1, 2 and 5 |
| 11 | 32 | MBA | 6 | Fashion (Garments) | 2 | 6 | 1 and 2 |
| 12 | 38 | MBA | 8 | Fashion (Jewellery) | 3 | 6 | 1, 2 and 4 |
| Resp. | Age of resp. | Qualification | Business age (Years) | Industry | Scope of businessa | Using social media since (years) | Social media channels usedb |
|---|---|---|---|---|---|---|---|
| 1 | 33 | Graduation | 5 | Fashion (Handbag, Clutches) | 3 | 5 | 1 and 2 |
| 2 | 38 | BBA | 8 | Garments (hand-embroidered) | 3 | 6 | 1, 2 and 3 |
| 3 | 32 | MBA | 1 | Fashion (Jewellery) | 2 | 1 | 1, 2 and 3 |
| 4 | 39 | Post graduate | 8 | Home Textile (Bedding) | 3 | 3 | 1 and 2 |
| 5 | 25 | Post graduate | 2 | Food | 1 | 1.5 | 1, 2 and 3 |
| 6 | 40 | graduation | 10 | Fashion (Garments) | 3 | 4 | 1 and 2 |
| 7 | 29 | Post graduate | 2 | Services (Psychologist) | 2 | 1.5 | 1, 2 and 4 |
| 8 | 22 | A-Levels | 3 | Food | 2 | 3 | 1 and 3 |
| 9 | 47 | Post graduate | 22 | Service (Salon) | 1 | 5 | 1, 2 and 3 |
| 10 | 40 | Post graduate | 1 | Health (Fitness Products) | 2 | 1 | 1, 2 and 5 |
| 11 | 32 | MBA | 6 | Fashion (Garments) | 2 | 6 | 1 and 2 |
| 12 | 38 | MBA | 8 | Fashion (Jewellery) | 3 | 6 | 1, 2 and 4 |
Notes:
aScope of business: 1 = Regional, 2 = National, 3 = International; bSocial media channels: 1 = Facebook, 2 = WhatsApp, 3 = Instagram, 4 = Pinterest, 5 = YouTube
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