Table 1.

Respondents’ profile

Resp.
No.
Age of resp.QualificationBusiness age (Years)IndustryScope of businessaUsing social media since (years)Social media channels usedb
133Graduation5Fashion (Handbag, Clutches)351 and 2
238BBA8Garments (hand-embroidered)361, 2 and 3
332MBA1Fashion (Jewellery)211, 2 and 3
439Post graduate8Home Textile (Bedding)331 and 2
525Post graduate2Food11.51, 2 and 3
640graduation10Fashion (Garments)341 and 2
729Post graduate2Services (Psychologist)21.51, 2 and 4
822A-Levels3Food231 and 3
947Post graduate22Service (Salon)151, 2 and 3
1040Post graduate1Health (Fitness Products)211, 2 and 5
1132MBA6Fashion (Garments)261 and 2
1238MBA8Fashion (Jewellery)361, 2 and 4

Notes:

aScope of business: 1 = Regional, 2 = National, 3 = International; bSocial media channels: 1 = Facebook, 2 = WhatsApp, 3 = Instagram, 4 = Pinterest, 5 = YouTube

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