Conclusions, theoretical and practical implications
| Conclusions | Theoretical implications | Practical implications |
|---|---|---|
| The influence of family and friends is important in decisions to use SM The primary motives for SM usage are marketing, promotion of business and customers outreach | This conclusion confirms findings of many previous studies | Social media applications for promotion of MSEs should be made more user-friendly and customised |
| Only effective use of social media can be helpful to engage customers on social media. | The study finding contributes towards the conceptual understanding of customer engagement | This finding is useful for Marketing Managers, business women and MSEs in general in developing SM marketing strategies |
| Effective use of SM and fine blend of digital and non-digital media may help improve customer engagement and business performance of MSEs | Endorses previous research findings and contributes towards the literature on effective use of SM. | More training and workshops about social media marketing are needed to supplement women contribution towards economic wellbeing of society |
| Conclusions | Theoretical implications | Practical implications |
|---|---|---|
| The influence of family and friends is important in decisions to use SM | This conclusion confirms findings of many previous studies | Social media applications for promotion of MSEs should be made more user-friendly and customised |
| Only effective use of social media can be helpful to engage customers on social media. | The study finding contributes towards the conceptual understanding of customer engagement | This finding is useful for Marketing Managers, business women and MSEs in general in developing |
| Effective use of SM and fine blend of digital and non-digital media may help improve customer engagement and business performance of MSEs | Endorses previous research findings and contributes towards the literature on effective use of SM. | More training and workshops about social media marketing are needed to supplement women contribution towards economic wellbeing of society |
Note:
SM = social media
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Please sign in to your personal account to gift article access.
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.
Gift articles remaining: --
As a benefit of your subscription, you can share temporary access to restricted articles.
Each link will stop working after 30 days or 10 uses.
You have reached the limit of 10 links within a 30 day period.
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.