Demographic profile of respondents
| Variable | Cases (%) | Variable | Cases (%) |
|---|---|---|---|
| Gender | Products bought from the e-commerce app | ||
| Men | 83 (37.9%) | Health and beauty | 67 (30.6%) |
| Women | 136 (62.1%) | Fashion and accessories | 58 (26.5%) |
| Age | Electronics | 58 (26.5%) | |
| 18-25 | 192 (87.7%) | Household items | 14 (6.3%) |
| 26–35 | 25 (11.4%) | Automotive products | 10 (4.5%) |
| >35 | 2 (0.9%) | Others | 12 (5.5%) |
| Monthly income | |||
| <IDR 1 mn | 28 (12.8%) | ||
| IDR 1,000,001–3,000,000 | 107 (48.8%) | ||
| IDR 3,000.001–5,000,000 | 43 (19.6%) | ||
| IDR 5,000,001–10,000,000 | 26 (11.8%) | ||
| >IDR 10 mn | 15 (6.8%) |
| Variable | Cases (%) | Variable | Cases (%) |
|---|---|---|---|
| Products bought from the e-commerce app | |||
| Men | 83 (37.9%) | Health and beauty | 67 (30.6%) |
| Women | 136 (62.1%) | Fashion and accessories | 58 (26.5%) |
| Electronics | 58 (26.5%) | ||
| 18-25 | 192 (87.7%) | Household items | 14 (6.3%) |
| 26–35 | 25 (11.4%) | Automotive products | 10 (4.5%) |
| >35 | 2 (0.9%) | Others | 12 (5.5%) |
| <IDR 1 mn | 28 (12.8%) | ||
| IDR 1,000,001–3,000,000 | 107 (48.8%) | ||
| IDR 3,000.001–5,000,000 | 43 (19.6%) | ||
| IDR 5,000,001–10,000,000 | 26 (11.8%) | ||
| >IDR 10 mn | 15 (6.8%) |
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