Table 2. Discriminant validity Variables... | Emerald Publishing

Table 2.

Discriminant validity

Variables	1	2	3	4	5	6	7	8	9
1. Attitude	0.877
2. Continued use intention	0.800	0.901
3. Hedonic value	0.714	0.818	0.863
4. Intention to WOM	0.749	0.789	0.724	0.867
5. Network exposure	0.587	0.711	0.709	0.593	0.848
6. Reciprocal benefit	0.646	0.768	0.755	0.567	0.752	0.907
7. Recognition	0.661	0.798	0.802	0.610	0.716	0.839	0.952
8. Social influence	0.788	0.863	0.825	0.696	0.703	0.761	0.849	0.918
9. Utilitarian value	0.708	0.767	0.753	0.683	0.675	0.760	0.713	0.735	0.830

Variables	1	2	3	4	5	6	7	8	9
1. Attitude	0.877
2. Continued use intention	0.800	0.901
3. Hedonic value	0.714	0.818	0.863
4. Intention to WOM	0.749	0.789	0.724	0.867
5. Network exposure	0.587	0.711	0.709	0.593	0.848
6. Reciprocal benefit	0.646	0.768	0.755	0.567	0.752	0.907
7. Recognition	0.661	0.798	0.802	0.610	0.716	0.839	0.952
8. Social influence	0.788	0.863	0.825	0.696	0.703	0.761	0.849	0.918
9. Utilitarian value	0.708	0.767	0.753	0.683	0.675	0.760	0.713	0.735	0.830

Notes:

The diagonal elements (in italics) are the square root of the AVE. Values below the diagonal elements are the inter-construct correlations (Fornell and Larcker’s test)