Inner VIF values
| Variables | Continued use intention | Intention to spread WOM | Attitude | Reciprocal benefit | Recognition | Social influence |
|---|---|---|---|---|---|---|
| Attitude | 1.000 | 1.000 | ||||
| Network exposure | 2.118 | 1.979 | 1.000 | |||
| Recognition | 5.609 | 2.118 | ||||
| Social influence | 4.580 | 1.979 | ||||
| Reciprocal benefit | 4.703 | |||||
| Hedonic | 4.061 | |||||
| Utilitarian | 2.974 |
| Variables | Continued use intention | Intention to spread WOM | Attitude | Reciprocal benefit | Recognition | Social influence |
|---|---|---|---|---|---|---|
| Attitude | 1.000 | 1.000 | ||||
| Network exposure | 2.118 | 1.979 | 1.000 | |||
| Recognition | 5.609 | 2.118 | ||||
| Social influence | 4.580 | 1.979 | ||||
| Reciprocal benefit | 4.703 | |||||
| Hedonic | 4.061 | |||||
| Utilitarian | 2.974 |
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