Table 2. Reliability and validity –...

Table 2.

Reliability and validity – reflective constructs

Constructs, Items	Loadings
Conscious-Attention: Adapted from Abbasi et al. (2020a) α = 0.798; CR = 0.861; AVE = 0.554; and FVIF = 1.531
CA.1: I like knowing more about [esports gaming brand]	0.793
CA.2: I like learning more about [esports gaming brand]	0.706
CA.3: I notice information related to [esports gaming brand]	0.769
CA.4: I pay a lot of attention to anything about [esports gaming brand]	0.746
CA.5: I keep up with things related to [esports gaming brand]	0.704
Absorption: Adapted from Abbasi et al. (2020a) α = 0.698; CR = 0.816; AVE = 0.527; and FVIF = 1.436
AB.1: When I am playing [esports gaming brand], I forget everything else around me	0.731
AB.2: Time flies when I am playing [esports gaming brand]	0.766
AB.3: When I am playing [esports gaming brand], I get carried away	0.619
AB.4: When I am playing [esports gaming brand], I feel immersed	0.777
Dedication: Adapted from Abbasi et al. (2020a) α = 0.808; CR = 0.875; AVE = 0.636; and FVIF = 1.116
DE.1: [Esports gaming brand] inspires me	0.774
DE.2: I am enthusiastic about playing [esports gaming brand]	0.821
DE.3: I am proud to play [esports gaming brand]	0.840
DE.4: I find [esports gaming brand] to be full of meaning and purpose	0.75
Enthusiasm: Adapted from Abbasi et al. (2020a) α = 0.722; CR = 0.828; AVE = 0.550; and FVIF = 1.663
EN.1: I spend a lot of my discretionary time playing [esports gaming brand]	0.749
EN.2: I am heavily into playing [esports gaming brand]	0.613
EN.3: I am passionate about playing [esports gaming brand]	0.829
EN.5: I try to fit playing [esports gaming brand] into my schedule	0.758
Interaction: Adapted from Abbasi et al. (2020a) α = 0.755; CR = 0.845; AVE = 0.578; and FVIF = 1.952
INT.1: I enjoy playing [esports gaming brand] with like-minded other gamers	0.692
INT.2: I like actively participating in discussions about [esports gaming brand]	0.751
INT.3: In general, I enjoy exchanging ideas on [esports gaming brand] with other gamers	0.799
INT.4: I often participate in activities relating to [esports gaming brand]	0.793
Social-Connection: Adapted from Abbasi et al. (2020a) α = 0.712; CR = 0.840; AVE = 0.63; and FVIF = 1.681
SC.1: I love playing [esports gaming brand] with my friends	0.819
SC.2: I enjoy playing [esports gaming brand] when I am with others	0.703
SC.3: Playing [esports gaming brand] is more fun when other people around me play it too	0.865
Purchase-Intention: Adapted from Badrinarayanan et al. (2015) α = 0.715; CR = 0.841; AVE = 0.638; and FVIF = 1.572
PI.1: I intend to purchase [esports gaming brand]-associated items	0.791
PI.2: My willingness to buy [esports gaming brand]-associated items is high	0.749
PI.3: The likelihood of me purchasing [esports gaming brand]-associated items is high	0.854
Community-Exchange: Adapted from Badrinarayanan et al. (2015) α = 0.698; CR = 0.833; AVE = 0.624; and FVIF = 1.967
CYE.1: Exchanging opinions with members of [esports gaming brand]-related communities is important to me	0.823
CYE.2: I will participate in [esports gaming brand]-based community activities	0.732
CYE.3: I am an actively participating member of [esports gaming brand]-related communities	0.812
Co-production: Adapted from Badrinarayanan et al. (2015) α = 0.764; CR = 0.850; AVE = 0.586; and FVIF = 2.284
CP.1: I enjoy offering new ideas for [esports gaming brand]-related products, services and tournaments	0.691
CP.2: I like offering my opinion on [esports gaming brand]-related development	0.777
CP.3: I enjoy participating in research to develop or improve [esports gaming brand]-related products or services	0.791
CP.4: I like providing my opinion on issues related to the improvement of [esports gaming brand]-related products	0.799
Recruitment: Adapted from Badrinarayanan et al. (2015) α = 0.761; CR = 0.863; AVE = 0.678; and FVIF = 1.935
RC.2: I have invited my family or friends to play [esports gaming brand]	0.838
RC.3: I try to get people to play [esports gaming brand] for the first time	0.750
RC.4: I invite people to try [esports gaming brand]	0.877
Word-of-Mouth: Adapted from Badrinarayanan et al. (2015) α = 0.818; CR = 0.917; AVE = 0.846; and FVIF = 1.541
WOM.1: I share information about [esports gaming brand] with other people	0.920
WOM.2: I enjoy providing information on [esports gaming brand] to others	0.920

Constructs, Items	Loadings
Conscious-Attention: Adapted from Abbasi et al. (2020a) α = 0.798; CR = 0.861; AVE = 0.554; and FVIF = 1.531
CA.1: I like knowing more about [esports gaming brand]	0.793
CA.2: I like learning more about [esports gaming brand]	0.706
CA.3: I notice information related to [esports gaming brand]	0.769
CA.4: I pay a lot of attention to anything about [esports gaming brand]	0.746
CA.5: I keep up with things related to [esports gaming brand]	0.704
Absorption: Adapted from Abbasi et al. (2020a) α = 0.698; CR = 0.816; AVE = 0.527; and FVIF = 1.436
AB.1: When I am playing [esports gaming brand], I forget everything else around me	0.731
AB.2: Time flies when I am playing [esports gaming brand]	0.766
AB.3: When I am playing [esports gaming brand], I get carried away	0.619
AB.4: When I am playing [esports gaming brand], I feel immersed	0.777
Dedication: Adapted from Abbasi et al. (2020a) α = 0.808; CR = 0.875; AVE = 0.636; and FVIF = 1.116
DE.1: [Esports gaming brand] inspires me	0.774
DE.2: I am enthusiastic about playing [esports gaming brand]	0.821
DE.3: I am proud to play [esports gaming brand]	0.840
DE.4: I find [esports gaming brand] to be full of meaning and purpose	0.75
Enthusiasm: Adapted from Abbasi et al. (2020a) α = 0.722; CR = 0.828; AVE = 0.550; and FVIF = 1.663
EN.1: I spend a lot of my discretionary time playing [esports gaming brand]	0.749
EN.2: I am heavily into playing [esports gaming brand]	0.613
EN.3: I am passionate about playing [esports gaming brand]	0.829
EN.5: I try to fit playing [esports gaming brand] into my schedule	0.758
Interaction: Adapted from Abbasi et al. (2020a) α = 0.755; CR = 0.845; AVE = 0.578; and FVIF = 1.952
INT.1: I enjoy playing [esports gaming brand] with like-minded other gamers	0.692
INT.2: I like actively participating in discussions about [esports gaming brand]	0.751
INT.3: In general, I enjoy exchanging ideas on [esports gaming brand] with other gamers	0.799
INT.4: I often participate in activities relating to [esports gaming brand]	0.793
Social-Connection: Adapted from Abbasi et al. (2020a) α = 0.712; CR = 0.840; AVE = 0.63; and FVIF = 1.681
SC.1: I love playing [esports gaming brand] with my friends	0.819
SC.2: I enjoy playing [esports gaming brand] when I am with others	0.703
SC.3: Playing [esports gaming brand] is more fun when other people around me play it too	0.865
Purchase-Intention: Adapted from Badrinarayanan et al. (2015) α = 0.715; CR = 0.841; AVE = 0.638; and FVIF = 1.572
PI.1: I intend to purchase [esports gaming brand]-associated items	0.791
PI.2: My willingness to buy [esports gaming brand]-associated items is high	0.749
PI.3: The likelihood of me purchasing [esports gaming brand]-associated items is high	0.854
Community-Exchange: Adapted from Badrinarayanan et al. (2015) α = 0.698; CR = 0.833; AVE = 0.624; and FVIF = 1.967
CYE.1: Exchanging opinions with members of [esports gaming brand]-related communities is important to me	0.823
CYE.2: I will participate in [esports gaming brand]-based community activities	0.732
CYE.3: I am an actively participating member of [esports gaming brand]-related communities	0.812
Co-production: Adapted from Badrinarayanan et al. (2015) α = 0.764; CR = 0.850; AVE = 0.586; and FVIF = 2.284
CP.1: I enjoy offering new ideas for [esports gaming brand]-related products, services and tournaments	0.691
CP.2: I like offering my opinion on [esports gaming brand]-related development	0.777
CP.3: I enjoy participating in research to develop or improve [esports gaming brand]-related products or services	0.791
CP.4: I like providing my opinion on issues related to the improvement of [esports gaming brand]-related products	0.799
Recruitment: Adapted from Badrinarayanan et al. (2015) α = 0.761; CR = 0.863; AVE = 0.678; and FVIF = 1.935
RC.2: I have invited my family or friends to play [esports gaming brand]	0.838
RC.3: I try to get people to play [esports gaming brand] for the first time	0.750
RC.4: I invite people to try [esports gaming brand]	0.877
Word-of-Mouth: Adapted from Badrinarayanan et al. (2015) α = 0.818; CR = 0.917; AVE = 0.846; and FVIF = 1.541
WOM.1: I share information about [esports gaming brand] with other people	0.920
WOM.2: I enjoy providing information on [esports gaming brand] to others	0.920

Source: Abbasi et al. (2020a); Badrinarayanan et al. (2015)

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