Table 3. Discriminant validity (HTMT)...

Table 3.

Discriminant validity (HTMT) analysis

	AB	CA	Ded	Ent	INT	SC	PI	CYE	CP	RC
AB
CA	0.395
Ded	0.231	0.299
Ent	0.503	0.573	0.297
INT	0.315	0.51	0.256	0.488
SC	0.212	0.41	0.273	0.451	0.72
PI	0.302	0.315	0.249	0.511	0.507	0.584
CYE	0.219	0.589	0.296	0.479	0.645	0.463	0.704
CP	0.194	0.496	0.256	0.503	0.674	0.464	0.409	0.788
RC	0.319	0.446	0.191	0.654	0.387	0.554	0.481	0.514	0.607
WOM	0.082	0.288	0.133	0.377	0.258	0.442	0.269	0.395	0.526	0.696

	AB	CA	Ded	Ent	INT	SC	PI	CYE	CP	RC
AB
CA	0.395
Ded	0.231	0.299
Ent	0.503	0.573	0.297
INT	0.315	0.51	0.256	0.488
SC	0.212	0.41	0.273	0.451	0.72
PI	0.302	0.315	0.249	0.511	0.507	0.584
CYE	0.219	0.589	0.296	0.479	0.645	0.463	0.704
CP	0.194	0.496	0.256	0.503	0.674	0.464	0.409	0.788
RC	0.319	0.446	0.191	0.654	0.387	0.554	0.481	0.514	0.607
WOM	0.082	0.288	0.133	0.377	0.258	0.442	0.269	0.395	0.526	0.696

Notes:

AB = absorption; CA = conscious attention; Ded = dedication; Ent = enthusiasm; INT = interaction; SC = social connection; PI = purchase intention; CYE = community engagement; CP = co-production; RC = recruitment (new players); WOM = word-of-mouth

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