Table 5.

The assessment of structural model

HypothesesPath-coefficientSD (STDEV)t-statistics (Path-coefficient/STDEV)p-valuesF2R2Q2
H1. CeSE → PI0.5640.05610.071<0.0010.3180.3180.317
H2. CeSE → CYE0.5190.0579.105<0.0010.2690.2690.270
H3. CeSE → CP0.4780.0578.386<0.0010.2280.2280.230
H4. CeSE → WOM0.4010.0567.161<0.0010.1610.1610.160
H5. CeSE → RC0.5720.0589.862<0.0010.3270.3270.328

Notes:

CeSE = consumer eSports engagement; PI = purchase intention; CYE = community engagement; CP = coproduction; WOM = word-of-mouth; RC = recruitment (new players)

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