The assessment of structural model
| Hypotheses | Path-coefficient | SD (STDEV) | t-statistics (Path-coefficient/STDEV) | p-values | F2 | R2 | Q2 |
|---|---|---|---|---|---|---|---|
| H1. CeSE → PI | 0.564 | 0.056 | 10.071 | <0.001 | 0.318 | 0.318 | 0.317 |
| H2. CeSE → CYE | 0.519 | 0.057 | 9.105 | <0.001 | 0.269 | 0.269 | 0.270 |
| H3. CeSE → CP | 0.478 | 0.057 | 8.386 | <0.001 | 0.228 | 0.228 | 0.230 |
| H4. CeSE → WOM | 0.401 | 0.056 | 7.161 | <0.001 | 0.161 | 0.161 | 0.160 |
| H5. CeSE → RC | 0.572 | 0.058 | 9.862 | <0.001 | 0.327 | 0.327 | 0.328 |
| Path-coefficient | SD (STDEV) | ||||||
|---|---|---|---|---|---|---|---|
| 0.564 | 0.056 | 10.071 | <0.001 | 0.318 | 0.318 | 0.317 | |
| 0.519 | 0.057 | 9.105 | <0.001 | 0.269 | 0.269 | 0.270 | |
| 0.478 | 0.057 | 8.386 | <0.001 | 0.228 | 0.228 | 0.230 | |
| 0.401 | 0.056 | 7.161 | <0.001 | 0.161 | 0.161 | 0.160 | |
| 0.572 | 0.058 | 9.862 | <0.001 | 0.327 | 0.327 | 0.328 |
Notes:
CeSE = consumer eSports engagement; PI = purchase intention; CYE = community engagement; CP = coproduction; WOM = word-of-mouth; RC = recruitment (new players)
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