Conclusions and implications
| Conclusions | Theoretical and managerial implications |
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| Conclusions | Theoretical and managerial implications |
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We investigated consumer eSports engagement as a key predictor of gamers’ online-engagement, either directly (purchases) or indirectly (community-engagement and co-production) | Consumer eSports engagement is conceptualized and validated as a higher-order reflective-formative model Consumer eSports engagement predicted its outcomes using the notion of direct and indirect contributions toward the eSports firm |
We adopted HCM-approach to specify/estimate/validate consumer eSports engagement as a composite model incorporating reflective and formative constructs | Esports companies should reward highly engaged gamers, especially those in online game communities, with relationship-building incentives |
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