Main eSports empirical studies
| Authors | Antecedents | Outcomes/mediators/moderators | Context |
|---|---|---|---|
| Badrinarayanan et al. (2015) |
|
| MMORPG games |
| Jang and Byon (2019) and Jang and Byon (2020) |
|
| eSports gaming |
| Abbasi et al. (2020a) |
|
| eSports gaming |
| Abbasi et al. (2020b) |
|
| eSports gaming |
| Macey et al. (2022) |
|
| eSports (Spectator’s perspective) |
| Hollebeek et al. (2022a, 2022b) and Rehman et al. (2022) |
|
| PUBG game |
| Present Study |
|
| eSports Gaming and Targeting Male Respondents Aged 18–24 |
| Authors | Antecedents | Outcomes/mediators/moderators | Context |
|---|---|---|---|
Identification (MMORPG) Identification (Players) | Purchase Community engagement Coproduction Recruitment WOM | MMORPG games | |
Effort expectancy Social influence Hedonic motivation Price value Habit Flow | eSports gameplay intention eSports gameplay behavior Media consumption of eSports events Mediators (eSports gameplay Intention and eSports gameplay behavior) Genre as moderating variable | eSports gaming | |
Consumer eSports engagement States (cognitive, affective, and behavioral) | Purchase Community engagement Coproduction Recruitment WOM | eSports gaming | |
Personality factors Honesty-Humility Emotionality Extraversion Agreeableness Conscientiousness Openness to experience | Consumer video game engagement | eSports gaming | |
Motivational Factors Achievement Knowledge Aesthetics Drama Escape Family and Friends Physical attraction Gamer’s skills Social Interaction | Watching Intention Game Intention Purchase Intention | eSports (Spectator’s perspective) | |
Escapism Fantasy Role projection Enjoyment Arousal Emotional Involvement Sensory Experience | Theory of Planned Behavior Attitude toward video game Subjective norms Perceived Behavioral Control Videogaming Intent Videogaming Behavior | PUBG game | |
Consumer eSports Engagement | Direct and Indirect Contributions toward the firm Purchase Community engagement Coproduction Recruitment WOM | eSports Gaming and Targeting Male Respondents Aged 18–24 |
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