Table 2

Standardised regression weight and p-value

Hypothesisp-valueDecision
PCC → PIH10.000**Supported
PCC → BRTH2a0.000**Supported
BRT → PIH30.000**Supported
PCC → CBIH2b0.000**Supported
CBI → PIH40.000**Supported
Moderate 1H7a0.000**Supported
Moderate 2H7b0.000**Supported
Moderate 3H7c0.000**Supported

Note(s): (1) PCC-perceived corporate citizenship; (2) PI-purchase intention; (3) BRT-brand trust, (4) CBI-consumer–brand identification

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