Table 3

Standardised regression weight and p-value – mediate impact

Hypothesisp-valueDecision
PCC → PIDirect effect0.002**Supported
PCC → BRT 0.000**Supported
BRT → PIIndirect effect0.000**Supported
PCC → CBIDirect effect0.005**Supported
PCC → PT 0.002**Supported
CBI → PIIndirect effect0.000**Supported

Note(s): (1) PCC-perceived corporate citizenship; (2) PI-purchase intention; (3) CBI-consumer–brand identification

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